Dotdash Meredith - Central LA, CA
posted 4 months ago
As the Director of Digital Marketing, you will lead a team of SEM professionals in managing the paid marketing efforts across multiple lines of business within the DDM ecosystem. This role requires a deep passion for paid search, along with a keen awareness of industry trends, best practices, and new platform features. You will be responsible for working with large data sets, utilizing various tools to structure, clean, and map data, which will enable you to provide in-depth analysis to internal stakeholders and inform future strategies. Your role will involve managing monthly budgets that exceed seven figures, necessitating a comfort level with recommending and implementing data-backed action plans at this scale. We are seeking a highly motivated individual who can hit the ground running and is expected to be a hands-on paid search specialist, leading your direct reports by example. In this position, you will measure the impact and effectiveness of various Paid Search strategies against predetermined team and company goals, using the data to inform future objectives. You will conduct audits of campaign structures, parameters, and reporting to identify opportunities for improving data accuracy and informing future strategies. Ongoing account optimization will be a key responsibility, including improvements in structure and targeting, search query mining, keyword expansion, and enhancements to bid management processes and algorithms. You will leverage your advanced knowledge of Google Ads and Microsoft Advertising to design and implement large-scale testing of conversion goals, targeting, keyword composition, and creative. Staying up-to-date with industry trends, tools, and best practices will be essential to keep our SEM strategies cutting-edge.