Adventist Health - Roseville, CA
posted about 2 months ago
Located in the metropolitan area of Sacramento, the Adventist Health corporate headquarters have been based in Roseville, California, for more than 40 years. In 2019, we unveiled our WELL-certified campus - a rejuvenating place for associates systemwide to collaborate, innovate and connect. Whether virtual or on campus, Adventist Health Roseville and shared service teams have access to enjoy a welcoming space designed to promote well-being and inspire your best work. As the Director of Digital Marketing, you will perform as a strategic leader responsible for leading digital marketing initiatives at Adventist Health. This role involves managing and coordinating efforts across the digital ecosystem to ensure cohesive and effective marketing strategies that drive engagement, growth, and brand awareness while ensuring compliance with regulatory requirements and healthcare standards. You will work closely with cross-functional teams, including marketing and communication, IT, consumer digital, and external partners to execute a comprehensive digital marketing strategy. Your responsibilities will include developing and implementing digital marketing strategies aligned with organizational goals and industry best practices. You will maintain and develop digital policies, standards, and processes to ensure best practices are implemented and followed. Identifying opportunities to leverage digital tools and platforms to solve business challenges, improve return on marketing investment, and enhance consumer engagement and experience will be key to your success. In this role, you will lead, mentor, and develop a team of digital marketing professionals, fostering a collaborative and innovative team environment. You will manage and optimize the marketing tech stack, ensuring a seamless user experience, mobile optimization, and compliance with privacy and accessibility standards. Additionally, you will oversee web development partners and web processes across an ecosystem of domains, ensuring the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, search engines, and display advertising with internal and agency partners.