Director, Digital Marketing (Screening)

$172,000 - $232,200/Yr

Guardant Health - Palo Alto, CA

Full-time - Senior

Remote - Palo Alto, CA

Ambulatory Health Care Services

About the position

As the Digital Marketing Director at Guardant Health, you will spearhead strategic initiatives aimed at enhancing brand presence, driving lead generation, and improving customer engagement. This role is pivotal in aligning marketing strategies with the company's overarching business goals, particularly in the context of early cancer screening products. You will thrive in a dynamic environment, collaborating closely with the executive team and leading a team of digital marketing professionals to achieve ambitious objectives in cancer detection.

Responsibilities

• Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio.
• Oversee the creation and implementation of digital marketing plans to achieve business objectives.
• Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs).
• Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
• Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
• Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
• Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
• Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
• Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
• Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
• Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
• Inspire and coach the digital marketing team to achieve peak performance.

Requirements

• 7+ years of digital marketing, media, and social marketing experience.
• 5+ years of leadership experience in marketing operations, ecommerce, or a related field.
• Proven track record in leading successful social media and digital marketing campaigns across platforms.
• Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
• Experience in customer segmentation, marketing workflows, automation, and customer journey design.
• Authorization to work in the U.S. without sponsorship.

Nice-to-haves

• Master's degree in Business Administration or field related to job duties.
• Experience in direct-to-consumer and HCP marketing.
• Marketing experience in a diagnostics and/or life sciences organization.
• Prior experience managing media is a plus.

Benefits

• Hybrid work model with defined in-person and work-from-home days.
• Flexible work-life balance.
• Competitive salary range of $172,000 to $232,200.