Director, Digital Marketing Strategy - Central (A)

University of Miami - Coral Gables, FL

Full-time - Senior

Coral Gables, FL

1,001-5,000 employees

Educational Services

About the position

The Director of Digital Marketing Strategy at the University of Miami is responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness and engagement with various stakeholders, including students and faculty. This role involves managing campaigns, implementing SEO initiatives, and utilizing data-driven analytics to assess performance and drive growth. The director will also collaborate with cross-functional teams to ensure alignment with institutional goals and provide strategic recommendations based on industry trends.

Responsibilities

• Support core communications initiatives to drive performance through data-driven digital marketing.
• Manage ideation, development, and execution of digital marketing strategies and campaigns.
• Execute SEO initiatives, including content strategies and advertising campaigns.
• Cultivate influencer and brand ambassador initiatives to enhance storytelling and engagement.
• Identify talent for partnerships based on digital marketing goals and enterprise priorities.
• Manage end-to-end campaign strategy and content planning efforts.
• Implement data-driven analytics reporting to communicate ROI and identify growth areas.
• Collaborate with cross-functional teams for project management and reporting.
• Strategize and develop content for institutional campaigns.
• Monitor industry trends and provide strategic recommendations.
• Integrate digital communications into broader organizational goals and messaging.
• Provide real-time solutions for crisis communications responses.
• Establish and assess internal controls and compliance with policies.

Requirements

• Bachelor's degree in a relevant field.
• Minimum 5 years of relevant experience.
• Ability to communicate effectively in both oral and written form.
• Ability to exercise sound judgment in making critical decisions.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals and objectives that support the strategic plan.
• Skilled in collecting, organizing, and analyzing data.