Director, Digital Marketing Strategy - Central (A)

University of Miami - Coral Gables, FL

Full-time - Director

Coral Gables, FL

Educational Services

About the position

The Director of Digital Marketing Strategy at the University of Miami is responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness and engagement with various stakeholders, including students and faculty. This role involves managing campaigns, implementing SEO initiatives, and utilizing data-driven analytics to assess performance and drive growth. The director will also collaborate with cross-functional teams to ensure alignment with organizational goals and provide strategic recommendations based on industry trends.

Responsibilities

• Support core communications initiatives to drive performance of institutional priorities through data-driven digital marketing.
• Manage ideation, development, and execution of digital marketing strategies and campaigns to grow brand awareness and engagement.
• Execute SEO initiatives, including content strategies, site audits, and advertising campaigns.
• Cultivate influencer and brand ambassador initiatives to enhance storytelling and engagement.
• Identify talent for partnerships based on digital marketing goals and enterprise priorities.
• Manage end-to-end campaign strategy and content planning to support institutional initiatives.
• Implement data-driven analytics reporting to communicate ROI and identify growth areas.
• Collaborate with cross-functional teams for workflow implementation and project management.
• Strategize and develop content for institutional campaigns.
• Manage multiple ongoing tasks and responsibilities while meeting deadlines.
• Monitor industry trends and provide strategic recommendations.
• Integrate digital communications into broader organizational goals and messaging.
• Provide real-time solutions for crisis communications to protect the brand.
• Assess the effectiveness of internal controls and ensure compliance with policies.

Requirements

• Bachelor's degree in a relevant field.
• Minimum 5 years of relevant experience.
• Ability to communicate effectively in both oral and written form.
• Ability to exercise sound judgment in making critical decisions.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals and objectives that support the strategic plan.
• Skilled in collecting, organizing, and analyzing data.
• Commitment to the organization's core values.