Director, Digital Marketing - US Heme

$186,560 - $279,840/Yr

Vertex Pharmaceuticals - Boston, MA

Full-time - Director

Boston, MA

Chemical Manufacturing

About the position

The Director, Digital Marketing for the US Hematology Business Unit will lead digital patient activation efforts for Vertex's first genetic therapy targeting hemoglobinopathies. This role involves creating and executing both unbranded and branded digital marketing strategies, managing complex cross-functional projects, and ensuring stakeholder alignment. The successful candidate will thrive in a dynamic environment and collaborate effectively across teams.

Responsibilities

• Develop digital engagement programs aligned with marketing priorities.
• Lead the branded media strategy and develop the media plan, including media program selection.
• Collaborate with the Brand Marketing team on journey mapping and media plan execution.
• Work with IT, vendors, and agencies to ensure effective processes, budget, and platforms.
• Translate brand strategy into tactical plans for digital promotion.
• Direct and manage agencies to create digital programming materials.
• Evaluate external digital patient pilot partnership opportunities.
• Partner with Regulatory/Legal/Medical review committees for marketing material approval.
• Establish key performance indicators to measure effectiveness and ROI.
• Ensure compliance with emerging state regulations related to healthcare data.

Requirements

• Bachelor's Degree.
• 8+ years of experience in leading customer-facing digital non-personal promotional programs.
• In-depth knowledge of non-personal digital promotional capabilities.
• Experience managing complex internal and external partner relationships.
• Expertise in measurement and analytics of digital programs.
• Strong understanding of web content management processes and platforms.
• Strategic thinking and ability to apply insights to business problems.
• Detail-oriented with strong organization and project management skills.
• Entrepreneurial spirit with creative problem-solving abilities.

Benefits

• Medical, dental, and vision benefits.
• Generous paid time off including a week-long company shutdown in Summer and Winter.
• Educational assistance programs including student loan repayment.
• Generous commuting subsidy.
• Matching charitable donations.
• 401(k) plan.
• Annual bonus and equity awards.