Director, Digital Marketing & Website Operations

$95,000 - $155,000/Yr

Scs Global Services - Emeryville, CA

Full-time - Director

Remote - Emeryville, CA

Professional, Scientific, and Technical Services

About the position

The Director, Digital Marketing & Website Operations is responsible for leading the digital marketing strategy and overseeing the architecture, content, design, analytics, and SEO/SEM tactics of SCS Global Services' websites. This role involves ensuring engaging web content to attract traffic and conversions, conducting website analyses for strategic decision-making, and managing online advertising projects to drive client success and growth.

Responsibilities

• Provide strategic direction and manage digital marketing, website, and search engine marketing projects.
• Build, plan, and implement the overall SCS digital marketing strategy and roadmap.
• Oversee the strategy, functionality, content, analytics, and SEO/SEM tactics of the SCS corporate website and microsites.
• Develop campaigns to maintain high levels of customer interaction using data and analysis to target audiences and measure ROI.
• Manage engagement and website budgeting, forecasting, and reporting for traffic, spend, and KPIs.
• Collaborate with divisional staff and leadership to establish strategy and performance targets for online presence and sales opportunities.
• Collaborate with international partners for global website synchronization on promotions and content updates.
• Recommend and implement SEO/SEM strategies to improve online presence and track metrics using analytics tools.
• Manage social media to align paid advertising with website traffic and conversion goals.
• Manage Sr. Website Coordinator overseeing content updates and paid social.

Requirements

• Bachelor's Degree in Communications, Marketing, or related field.
• 7+ years of experience in digital marketing for B2B companies.
• 3+ years of experience with HubSpot and Salesforce, and managing Drupal websites.
• Experience in designing and implementing successful digital marketing campaigns.
• Professional experience in marketing, communications, social media, web administration, and SEO/SEM tactics.
• Knowledge of web development tools such as HTML, CSS, JavaScript, Drupal, and Google Analytics.
• Knowledge and experience with UX/UI concepts and execution.
• High proficiency with marketing automation platforms, specifically HubSpot.
• Ability to understand and generate content about complex scientific topics.
• Advanced writing, editing, and proofreading skills.
• Ability to prioritize tasks and manage multiple projects effectively.

Nice-to-haves

• Master's Degree in a relevant field.
• Experience in content management and coding.

Benefits

• Remote work flexibility
• Diverse workforce perspectives
• Competitive salary range of $95,000 - $155,000