Director, Digital Marketing

$120,000 - $130,000/Yr

Harvard University - Cambridge, MA

Full-time - Director

Hybrid - Cambridge, MA

Educational Services

About the position

The Director of Digital Marketing at Harvard Business School (HBS) is responsible for leading the vision and overall strategy for the digital experience of stakeholders, including students, alumni, and the business community. This role involves overseeing the user experience on HBS websites, managing digital projects, and ensuring the integration of digital media with traditional marketing. The Director will assess digital media practices, set priorities, and implement standards to enhance digital engagement in the School's marketing initiatives.

Responsibilities

• Oversee the user's experience on HBS websites and improve user experience across all web/mobile properties.
• Co-manage the implementation and transition to a new CMS in collaboration with IT and Baker Library.
• Act as project lead for the school-wide CRM/Marketing Automation program and manage system governance.
• Work with IT to ensure the security and compliance of digital marketing technologies.
• Collaborate with Baker Library to enhance digital tools supporting research needs.
• Develop metrics for evaluating the success of digital initiatives in collaboration with IT and Baker Library.
• Manage development of digital experience projects, including websites and mobile applications.
• Provide insight on effective digital experience approaches and guidance on SEO and content marketing.
• Launch and support new digital marketing technologies and manage email marketing resources.
• Manage analytics and UX resources to support school-wide marketing analytics and user experience research.

Requirements

• BA/B.S. with emphasis on marketing/communication.
• 10+ years of experience managing digital projects in complex environments, preferably in marketing.
• Demonstrated success in integrating digital media and traditional marketing with a focus on performance.
• Proven abilities in combining digital strategy with technology and best practices.
• Expertise in information architecture for the digital landscape.
• Knowledge of web-enabled technologies and trends in desktop and mobile.
• Familiarity with content management systems, CRM, and marketing automation tools.
• Knowledge of web metrics and analytics.
• Ability to manage multiple projects and balance priorities effectively.
• Outstanding communication, interpersonal, and management skills.

Nice-to-haves

• Broad knowledge of issues and culture of higher education institutions.
• Ability to think strategically and act tactically.
• Exceptional attention to detail.

Benefits

• 3-4 weeks of accrued vacation time per year.
• 12 accrued sick days per year.
• 12.5 holidays plus a Winter Recess in December/January.
• Up to 12 weeks of paid leave for new parents who are primary caregivers.
• Comprehensive medical, dental, and vision benefits.
• Disability and life insurance programs.
• Child and elder/adult care resources including on-campus childcare centers.
• University-funded retirement plan with contributions from 5% to 15% of eligible compensation.
• Tuition Assistance Program and Tuition Reimbursement.
• Professional Development programs and classes at little or no cost.
• Various commuter options including discounted parking and public transportation passes.