Director, Digital Marketing

Brunswick - Fond du Lac, WI

Full-time - Senior

Fond du Lac, WI

Transportation Equipment Manufacturing

About the position

The Director of Digital Marketing at Brunswick is responsible for developing, executing, and evaluating various digital projects that align with the company's business objectives and strategies. This key position involves collaborating with brand leadership to create digital strategies, managing digital marketing initiatives, and enhancing the company's online presence. The ideal candidate will demonstrate leadership potential and the ability to drive actionable strategies that contribute to the company's competitive edge in the marine industry.

Responsibilities

• Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
• Develop and drive execution of digital capabilities roadmap, integrating brand marketing priorities into digital product management.
• Facilitate and nurture resilient, productive cross-functional relationships with IT, Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results.
• Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing.
• Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, collaboration, and subject matter expertise.
• Liaise with Marketing teams across Mercury brand portfolio, Brunswick Boat Group, OEM customers, and dealer base in pursuit of win-win Marketing solutions.
• Define needs, socialize, and maintain comprehensive editorial & activation calendar for website, including various digital channels like email outreach efforts.
• Support and implement user-centric campaigns across online and engagement channels, including insight articulation, audience segmentation, and automation.
• Collaborate with internal stakeholders to establish clarity of purpose for the site and execute upon strategic direction and digital capabilities roadmap.
• Enhance DTC strategy by strengthening the network of eCommerce partners and channels, defining new opportunities and functionality.
• Own digital measurements and analytics for digital marketing, standardizing reporting and providing actionable insights to the broader team.
• Develop and maintain overall project timelines and associated budgets based on project requests; ensure risks are evaluated and communicated promptly.
• Analyze data and develop, present, and implement recommendations for continuous improvement in Digital Marketing.
• Own alignment and training of global marketing staff across the organization on digital marketing processes.
• Manage, coach, and mentor direct reports to excellence in execution and greater engagement with Marketing and the broader organization.

Requirements

• Bachelor's degree in marketing, Digital Marketing, Business, Technology or related field required.
• 10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
• Three or more years professional experience with direct accountability for digital marketing activities such as website product management, social media strategy, or eCommerce.
• Two or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
• Cross-functional collaboration and ability to motivate performance through influence.
• Diplomatically assertive, able to persuade while building trust and confidence.
• Legacy of accomplishment working with people at all levels to deliver business results.
• Experience leading staff and outside resources, blending strategic perspective with a focus on implementation excellence.
• Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes.
• Ability to meet deadlines and handle multiple priorities.

Nice-to-haves

• Collaborator - track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization.
• Champion of change management - demonstrated leadership of both internal and external stakeholders through change and transition.
• Trustworthy - builds trust through the environment they create with cross-functional teams & stakeholders.
• Strategic mindset - operates with a holistic view of business and enterprise operations, enabling effective decision-making.

Benefits

• Equal Opportunity Employer
• Diversity of experience and skills encouraged
• Accommodations during the application or interview process available