Director, Digital Marketing

$110,000 - $125,000/Yr

Metropolitan Opera - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

The Director of Digital Marketing at the Metropolitan Opera is a pivotal role responsible for developing and executing the digital marketing strategy to enhance the organization's brand presence across various interactive media channels. This position collaborates with multiple teams to drive audience engagement, support marketing objectives, and manage significant digital projects, ensuring a cohesive approach to digital marketing initiatives.

Responsibilities

• Develop an overall marketing and sales strategy in collaboration with the Senior Director and Assistant General Manager.
• Support cross-functional teams in implementing strategic digital initiatives, including the Met App and website improvements.
• Lead social media and email communications strategy based on data to support audience growth and revenue goals.
• Provide strategic direction on digital advertising campaigns across the organization.
• Collaborate with the digital advertising agency to implement paid digital campaigns.
• Identify digital content opportunities and recommend positioning strategies to engage existing and new audiences.
• Maintain a data-informed approach to content strategy for metopera.org, collaborating on website maintenance and SEO.
• Create digital marketing plans and timelines aligned with institutional objectives.
• Partner with various departments to support online programmatic developments and enhance audience connections.
• Oversee the Digital Content and Engagement team to manage daily operations related to social media and email activities.
• Set analytics benchmarks and goals, compile reports on web and email analytics, and make recommendations based on evaluations.
• Stay updated on digital trends and technologies, making recommendations for new features and applications.

Requirements

• 7+ years of directly related experience in marketing/advertising, preferably in a not-for-profit environment.
• Excellent interpersonal, communication, and organizational skills.
• Superior writing and editing abilities.
• Experience with a CRM application, ideally Tessitura.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and internet research.
• Demonstrated interest in the arts, with knowledge of opera being a plus.
• Ability to multi-task and be flexible in a fast-paced, deadline-oriented environment.

Benefits

• Pay Range: $110,000 - $125,000 Annual
• Full Medical, Dental and Vision Benefits