Director, Digital Marketing

Mercy Medical Center - Sioux City - Clive, IA

Full-time - Senior

Clive, IA

Nursing and Residential Care Facilities

About the position

The Digital Marketing Director is responsible for the strategic direction of proactive, integrated, and effective digital marketing solutions within MercyOne. This role provides ministry oversight and leadership of integrated digital marketing strategies, including the development and implementation of digital growth and consumer engagement plans that reflect the digital interaction of the customer and support the organization's strategic plan. The Director is accountable for all aspects of digital marketing platform technologies and consumer engagement initiatives, setting performance metrics, measuring, and modifying strategies to achieve a positive return on investment. In this position, the Director leads the digital marketing team and platforms, which include consumer websites, CRM, marketing automation (email, mobile), and digital health programs. The role involves overseeing MercyOne's digital content development and brand initiatives to support the website and CRM/email marketing. Operationally, the Director supports digital marketing platform business case analysis and budgets, ensuring that all digital marketing efforts align with the organization's mission and values. The Director is expected to create digital marketing strategies and plans for key technology platforms, focusing on website management, CRM, marketing automation, and online reviews. This includes directing timely updates of new information on all websites, online listings, and rankings, as well as developing and maintaining strong working relationships with health ministry executives, operations leaders, and other stakeholder groups. Mentorship and guidance for the digital marketing team are also key responsibilities, fostering collaboration and staff development to facilitate excellence in digital marketing and maintain strong colleague engagement. Additionally, the Director leads the ministry's CRM and marketing automation functions, ensuring effective data integrations and process development. The role requires advising the Vice President of Marketing and Communications and the Executive Leadership Team on digital marketing engagement strategies and trends across healthcare and consumer sectors. The Director also approves budgets and resource allocations across digital marketing functions, constructing business cases as necessary, while maintaining adherence to applicable laws and regulations.

Responsibilities

• Responsible for the strategic direction of digital marketing solutions.
• Provide oversight and leadership of integrated digital marketing strategies.
• Develop and implement digital growth and consumer engagement plans.
• Lead the digital marketing team and platforms including consumer websites, CRM, and marketing automation.
• Oversee digital content development and brand initiatives.
• Support digital marketing platform business case analysis and budgets.
• Create digital marketing strategies and plans for key technology platforms.
• Direct timely updates of new information on all websites and digital channels.
• Develop and maintain strong working relationships with health ministry executives and stakeholders.
• Mentor and guide the digital marketing team, fostering collaboration and staff development.
• Lead the ministry's CRM and marketing automation function.
• Manage vendor relationships related to digital marketing platforms.
• Advise executive leadership on digital marketing engagement strategies and trends.
• Approve budgets and resource allocation across digital marketing functions.

Requirements

• Bachelor's degree in communications, marketing, IT or a related field; advanced degree preferred.
• Minimum of ten (10) years of digital marketing leadership experience.
• Supervisory experience in managing digital teams and large-scale marketing technology implementations.
• Expertise in digital marketing platforms and technologies such as CRM, marketing automation, and website content management systems.
• Ability to act as a dynamic, innovative leader who inspires others.
• Proven success as a strategic leader who identifies needs proactively and builds teams.
• Excellent project/vendor management track record in a complex healthcare organization.
• Fluency in data and analytics relating to digital consumer engagement.
• Collaborative leadership style with open communication.
• Proven expertise in building and leading a digital marketing team.

Nice-to-haves

• Experience in healthcare marketing is preferred.
• Familiarity with digital advertising platforms and programmatic advertising.
• Knowledge of SEO and online reputation management.

Benefits

• Health insurance coverage.
• Dental insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Professional development opportunities.