Director, Digital Marketing

Metropolitan Opera - New York, NY

Full-time - Senior

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

The Director of Digital Marketing at the Metropolitan Opera is a pivotal role that supports the Senior Director of Sales & Marketing by serving as the primary digital marketing strategist. This position is responsible for creating a cohesive and impactful brand presence across various digital channels, enhancing audience engagement, and aligning digital strategies with marketing objectives. The role involves long-term digital planning, project management, and collaboration with cross-functional teams to ensure consistency in organizational strategy across digital platforms.

Responsibilities

• Develop an overall marketing and sales strategy in collaboration with the Senior Director and Assistant General Manager.
• Support cross-functional teams in implementing strategic digital initiatives, including the development of the Met App and website improvements.
• Lead social media and email communications strategy to support audience growth and revenue goals.
• Provide strategic direction on digital advertising campaigns across the organization.
• Collaborate with the digital advertising agency to implement paid digital campaigns.
• Identify digital content opportunities and recommend positioning strategies to engage existing and new audiences.
• Maintain a data-informed approach to content strategy for metopera.org, collaborating on website maintenance and SEO.
• Create digital marketing plans and timelines that align with institutional objectives.
• Partner with various departments to support online programmatic developments and enhance in-person events.
• Shape the organization’s broader digital strategy in partnership with Editorial, Media, and Marketing teams.
• Oversee the Digital Content and Engagement team to manage daily operations, including social media and email activities.
• Set analytics benchmarks and goals using data tools, and compile reports on web and email analytics.

Requirements

• 7+ years of experience in marketing/advertising, with exposure to not-for-profit management being beneficial.
• Excellent interpersonal, communication, and organizational skills.
• Superior writing and editing abilities.
• Experience working with a CRM application, ideally Tessitura.
• Proficient in Word, Excel, PowerPoint, Outlook, and internet research.
• Demonstrated interest in the arts, with knowledge of opera being a plus.
• Ability to multi-task and be flexible in a fast-paced, deadline-oriented environment.

Nice-to-haves

• Experience in digital marketing trends and innovations.
• Familiarity with interactive technologies and their applications in marketing.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Flexible scheduling options.