Director, Digital Marketing

LifeVantage - Lehi, UT

Full-time - Senior

Lehi, UT

Chemical Manufacturing

About the position

LifeVantage is hiring a Director, Digital Marketing to lead and enhance our digital presence. This role is pivotal in establishing and maintaining LifeVantage's brand authority online by owning and optimizing our website and blog as the primary source of trusted information. The Director will manage and mentor the Manager of Digital Marketing to craft a robust SEO strategy that reinforces our brand's credibility and visibility. Collaborating closely with IT and UX designers, the Director will oversee website optimization and content strategies to position the LifeVantage website as the definitive authority in our space.

Responsibilities

• Develop and implement strategies to improve brand authority via website and SEO.
• Provide keyword research and insights to guide content creation, working with internal teams and external agencies.
• Collaborate with Marketing Communications, Social Media, Field Communications, and Product Marketing, to create digital campaigns that accomplish goals for cross-functional projects, while maintaining brand authority.
• Collaborate with IT and UX teams to optimize site performance and usability.
• Monitor and improve web analytics through Google Analytics, reporting key insights to stakeholders.
• Manage the digital marketing team, including direct oversight of the Manager of Digital Marketing.
• Lead cross-functional efforts to create landing pages, pop ups, site banners, and other web assets for campaigns.
• Establish global content strategies and update schedules to support the LifeVantage App.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8+ years of experience in digital marketing, with a focus on website and SEO.
• Proven track record of leading teams and managing large-scale digital projects.
• Proficiency in analytics tools (Google Analytics, SEMrush, etc.).
• Demonstrated experience with WordPress, BigCommerce, or similar online shopping platforms.
• Foundational knowledge of CSS and HTML, with the ability to make code adjustments as needed.

Nice-to-haves

• Experience in the wellness or direct sales industry.
• Familiarity with Adobe Design suite is preferred.
• Creative problem solver with the ability to think strategically.