Director, Digital Marketing

$115,300 - $144,200/Yr

Hearth & Home Technologies - Lakeville, MN

Full-time - Senior

Lakeville, MN

Merchant Wholesalers, Durable Goods

About the position

The Director of Digital Marketing at Hearth & Home Technologies is responsible for leading the digital transformation of marketing capabilities and enhancing user experience for both B2B and B2C customers. This role focuses on creating intuitive, personalized, and effective digital experiences that drive business growth, overseeing various marketing functions including brand marketing, content marketing, and demand generation. The position requires collaboration with cross-functional teams to develop and execute innovative digital marketing strategies that align with customer needs and business objectives.

Responsibilities

• Develop and execute a digital marketing strategy that aligns with customer needs and accelerates growth.
• Communicate and evangelize the marketing plan and results to leadership and cross-functional teams.
• Collaborate with teams to generate innovative digital solutions for products and customer experiences.
• Leverage digital platforms to create industry-leading digital experiences that drive business results.
• Manage strategy and implementation for website design and functionality.
• Develop demand campaigns based on go-to-market plans and marketing best practices.
• Determine campaign objectives, strategies, tactics, and budget requirements.
• Drive customers through a digital decision journey for B2B and B2C experiences.
• Own consumer lifecycle marketing from awareness to retention.
• Implement web content, SEO/SEM, marketing database, email, social media, and paid media campaigns.
• Establish key marketing KPIs and build processes for tracking and reporting results.
• Analyze campaign effectiveness to optimize marketing spend and improve efficiencies.
• Lead development of inbound and outbound digital marketing strategies and content strategies.
• Manage advertising budget and optimize spending across acquisition channels.
• Lead a digital marketing team responsible for various digital functions.
• Manage agency relationships to ensure adequate media spending and demand generation programs.
• Develop and implement lead follow-up processes for all campaigns.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 10 or more years of marketing programs experience, focusing on omni-channel digital marketing management.
• 5 or more years of direct management/team leadership experience in the digital space.
• Experience with CRM and marketing automation, preferably Salesforce.com.
• Demonstrated experience developing new processes and feedback loops across the digital stack.
• Clear understanding of website analytics tools, particularly Google Analytics.
• Proven expertise in UI/UX, mobile experience optimization, SEO, conversion rate optimization, and digital marketing strategy development.
• Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email/marketing automation.
• Customer insights driven with experience in understanding customer journeys and developing digital marketing strategies.
• Analytical mindset with the ability to define, track, and report on campaign performance metrics and ROI.
• Excellent written, oral, and group presentation skills.

Benefits

• Opportunity to work with popular brands in the industry.
• Supportive team environment.
• Career growth opportunities within the company.