Troon - Reston, VA
posted about 2 months ago
At Troon, we believe our associates are our greatest strength and competitive advantage. We understand the importance that both strategic and creative marketing initiatives contribute to our clients' success and our company's success. Driven by innovation and tracked through proven results, marketing provides immeasurable added value to our clubs, courses, clients, and the company, providing guests and users with a lasting experience of our brands. To that end, Troon, the global leader in golf, club, and club-related hospitality management, is pleased to announce the career opportunity of Director of Digital Marketing. The Director of Digital Marketing will be a key leader in Troon's Sales & Marketing team, bringing specialized skills for top-notch marketing management and execution at an elevated professional level. This position will work closely with the Executive Vice President of Sales and Marketing and operational leaders of the company to ensure all digital marketing strategies and programs are well-planned, flawlessly executed, expertly analyzed, with tracked results that deliver exponential ROI. The Digital Marketing Director will refine and manage an industry-leading team responsible for social media execution, design and optimization, search engine optimization (SEO), search engine marketing (SEM), eCommerce, audience development, customer surveys, and online reputation. The team's objectives are to increase traffic, grow the digital channel mix and conversion, improve customer experience, engagement, and online reputation, and maximize ROI from digital initiatives. Ideal candidates have comprehensive experience in uncovering, presenting, and executing digital marketing campaigns and initiatives that drive additional reach and results. The ideal candidate will have flexible schedules with the ability to work proactively and independently, as needed.