Director - Digital Marketing

$105,000 - $195,000/Yr

National Life - Montpelier, VT

Full-time - Senior

Montpelier, VT

Insurance Carriers and Related Activities

About the position

The Director of Digital Marketing at National Life Group is a leadership role responsible for shaping and executing the company's digital marketing strategy. This position involves managing a team of digital marketing professionals, overseeing various marketing channels, and ensuring a strong online presence for the company. The role emphasizes collaboration across departments and requires a blend of strategic thinking, analytical skills, and hands-on digital marketing expertise.

Responsibilities

• Manage a team of individual contributors responsible for different digital marketing tactics.
• Provide leadership to the Digital Marketing team, including goal development, performance management, and employee development.
• Own and drive National Life's digital marketing strategy, including social media and marketing automation.
• Oversee the strategy and governance of NationalLife.com and other web properties.
• Evolve the website to enhance online presence and educate visitors.
• Develop processes to prioritize and deliver web projects on time.
• Manage external agencies for SEO and other projects as needed.
• Champion marketing automation activities and platform management.
• Drive multi-channel acquisition strategies including search, social, and email marketing.
• Collaborate with various teams to ensure web plans align with strategic initiatives.
• Ensure clear and compelling web information architecture and customer journey.
• Analyze site performance and trends to improve results.

Requirements

• 12+ years of progressive experience in digital marketing, preferably in insurance or financial services.
• 8 years of experience in website strategy, including UX/UI and governance.
• Experience with information architecture, user experience, and analytics/testing.
• Working knowledge of HTML and web authoring languages; experience with Sitecore and Wordpress is a plus.
• 5 years of progressive people leadership experience.
• Bachelor's degree in marketing, communications, business, technology, or related field.
• Strong analytical skills with the ability to turn data into marketing recommendations.
• Experience in building multi-channel acquisition strategies.
• Knowledge of marketing automation and CRM platforms, with experience in Salesforce and Ad Tech being a plus.
• Experience in social media engagement and content strategy.
• Excellent writing, presentation, and communication skills.

Nice-to-haves

• 10 years of experience in website strategy, including UX/UI and governance.
• 8 years of progressive people leadership experience.

Benefits

• 401(k) retirement plan match
• Medical, dental, and vision insurance
• Company funded wellness account for employees
• 10 paid holidays
• Generous paid time off plan (22 days for non-exempt employees)
• 6 weeks of paid parental leave
• 6 weeks of paid family leave after a year of full-time employment