Director, Digital Marketing
Brunswick - Mettawa, IL
posted 6 days ago
About the position
As part of the talented Brunswick Boat Group marketing team, you will develop, execute, and evaluate various digital projects that align with overall Brunswick Boat Group business objectives and strategies. These projects will consist of a mix of website, SEO, email, user experience strategies and tactics (appropriate based on brand and target audience). Communicates with and recommends new digital initiatives to Marketing management. This is a key position within Marketing, and the ideal candidate will display potential to advance to further levels of accountability. Indicators of this potential are the ability to articulate actionable strategies, execute initiatives, and deliver results that enhance BBG's leadership within its competitive arena. The ability to listen and learn, apply empathy in development of insights, and collaboratively drive action will be keys to successful fulfillment of the requirements of this role.
Responsibilities
- Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
- Develops and drives execution of digital capabilities roadmap, integrating brand marketing priorities into digital product management.
- Facilitate and nurture resilient, productive cross-functional relationships with IT, Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results.
- Maintains and increases knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business' online presences are best-in-class.
- Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise.
Requirements
- Bachelor's degree in marketing, Digital Marketing, Business, Technology or related field required.
- 10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
- Three or more years professional experience with direct accountability for digital marketing activities such as website product management, social media strategy, or eCommerce.
- Two or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
Nice-to-haves
- Collaborator - track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization.
- Champion of change management - demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors.
- Trustworthy - builds trust through the environment they create with cross-functional teams & stakeholders.
- Strategic mindset - operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities.
Benefits
- Medical, dental, vision insurance
- Paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- Wellbeing program
- Product purchase discounts
- Annual discretionary bonus
- Long-term incentive program
