Kitsap Credit Union - Bremerton, WA
posted about 2 months ago
The Director of Digital Marketing at Kitsap Credit Union is a pivotal leadership role responsible for overseeing and enhancing the digital website experience and digital acquisition channels. This position requires a skilled communicator who can engage with all levels of the organization and is adept at team building and leadership. The Director will own the end-to-end design, functionality, and outcomes of the Credit Union's website, collaborating closely with the online banking team to ensure a seamless user experience. The role involves executing digital marketing strategies in partnership with both internal and external resources to drive traffic, enhance brand awareness, and achieve both short-term and long-term organizational goals. In this role, the Director will conceptualize, research, and recommend data-driven digital marketing strategies, ensuring alignment with the organization's annual management plan and long-range strategic goals. The position also entails administering digital marketing solutions software for marketing automation and omni-channel personalization, ensuring effective integration with existing technology. The Director will negotiate and manage vendor contracts related to digital marketing solutions, ensuring compliance with applicable policies and regulations. Additionally, the Director will be responsible for developing and managing the digital marketing budget, working with internal teams to create high-quality content for various online and mobile platforms. The role includes optimizing content to align with brand standards and developing effective search engine marketing and SEO programs to foster leads and sales conversions. The Director will continually evaluate emerging technologies and provide thought leadership for their adoption where appropriate. This position also involves managing and developing the digital marketing team, setting performance goals, and ensuring compliance with the Credit Union's plans and vision.