MercyOne - Clive, IA
posted about 1 month ago
The Director of Digital Marketing at MercyOne is responsible for the strategic direction of proactive, integrated, and effective digital marketing solutions. This role provides ministry oversight and leadership of integrated digital marketing strategies, including the development and implementation of digital growth and consumer engagement plans that reflect the digital interaction of the customer and support the organization's strategic plan. The Director will oversee all aspects of digital marketing platform technologies and consumer engagement initiatives, setting performance metrics, measuring, and modifying strategies to achieve a positive return on investment. In this position, the Director leads the digital marketing team and platforms, which include consumer websites, CRM, marketing automation (email, mobile), and digital health programs. The role also involves overseeing MercyOne's digital content development and brand initiatives to support the website and CRM/email marketing. Operationally, the Director supports digital marketing platform business case analysis and budgets, ensuring that all digital marketing strategies align with the organization's mission and values. The Director is expected to create digital marketing strategies and plans for key technology platforms, focusing on website, CRM, marketing automation, and online reviews. This includes directing the integration of prospect and provider data in digital marketing platforms for health ministry, coordinating timely updates of new information on all websites, and developing strong working relationships with health ministry executives, operations leaders, and other stakeholders. The role also involves mentoring the digital marketing team, fostering collaboration, and leading goal setting and reporting for various digital marketing performance metrics.