Director, Digital Marketing

MercyOne - Clive, IA

Full-time - Senior

Clive, IA

Ambulatory Health Care Services

About the position

The Director of Digital Marketing at MercyOne is responsible for the strategic direction of proactive, integrated, and effective digital marketing solutions. This role provides ministry oversight and leadership of integrated digital marketing strategies, including the development and implementation of digital growth and consumer engagement plans that reflect the digital interaction of the customer and support the organization's strategic plan. The Director will oversee all aspects of digital marketing platform technologies and consumer engagement initiatives, setting performance metrics, measuring, and modifying strategies to achieve a positive return on investment. In this position, the Director leads the digital marketing team and platforms, which include consumer websites, CRM, marketing automation (email, mobile), and digital health programs. The role also involves overseeing MercyOne's digital content development and brand initiatives to support the website and CRM/email marketing. Operationally, the Director supports digital marketing platform business case analysis and budgets, ensuring that all digital marketing strategies align with the organization's mission and values. The Director is expected to create digital marketing strategies and plans for key technology platforms, focusing on website, CRM, marketing automation, and online reviews. This includes directing the integration of prospect and provider data in digital marketing platforms for health ministry, coordinating timely updates of new information on all websites, and developing strong working relationships with health ministry executives, operations leaders, and other stakeholders. The role also involves mentoring the digital marketing team, fostering collaboration, and leading goal setting and reporting for various digital marketing performance metrics.

Responsibilities

• Provide strategic direction for integrated digital marketing solutions.
• Lead the digital marketing team and oversee digital marketing platforms including websites, CRM, and marketing automation.
• Develop and implement digital growth and consumer engagement plans.
• Set performance metrics and measure ROI for digital marketing initiatives.
• Oversee digital content development and brand initiatives for the organization.
• Integrate prospect and provider data in digital marketing platforms.
• Coordinate updates of information on websites and digital channels.
• Develop relationships with health ministry executives and other stakeholders.
• Mentor and guide the digital marketing team, providing feedback on performance.
• Lead goal setting and reporting for website and CRM/email marketing performance.

Requirements

• Bachelor's degree in communications, marketing, IT, or a related field; advanced degree preferred.
• Minimum of ten years of digital marketing leadership experience.
• Supervisory experience in managing digital teams and large-scale marketing technology implementations.
• Expertise in digital marketing platforms and technologies such as CRM and marketing automation.
• Proven success as a strategic leader with a track record of identifying needs and building teams.
• Fluency in data and analytics relating to digital consumer engagement.
• Exceptional interpersonal communication skills and the ability to advise executive management.

Nice-to-haves

• Experience in health care marketing is preferred.
• Familiarity with online reputation management and directory listings.
• Knowledge of digital advertising platforms and programmatic advertising.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.
• Professional development opportunities.