Director, Digital Marketing

$212,100 - $234,500/Yr

Avidity Biosciences - San Diego, CA

Full-time - Senior

San Diego, CA

Professional, Scientific, and Technical Services

About the position

The Director, Digital Marketing at Avidity Biosciences is responsible for leading the Healthcare Professional (HCP) and Consumer digital marketing team to enhance brand engagement through personalized omnichannel experiences. This role requires a strategic approach to digital marketing, leveraging technology and analytics to drive business results while collaborating with various internal and external stakeholders.

Responsibilities

• Lead the strategic direction for the HCP and Consumer digital marketing function, fostering digital marketing excellence across the team.
• Develop and execute omnichannel marketing strategies that integrate digital channels for all Avidity brands, ensuring alignment with brand goals.
• Create impactful media plans to drive awareness, interest, and demand for Avidity brands in line with brand objectives.
• Collaborate with brand teams to align digital strategies and tactics with brand goals, developing effective integrated marketing plans.
• Establish and monitor digital marketing key performance indicators, continuously optimizing strategies based on data insights to improve performance.
• Work with cross-functional teams, including IT and AI, to leverage technologies and analytics for targeted audience engagement.
• Oversee relationships with creative agencies and external vendors to ensure high-quality output within project timelines and budgets.
• Develop a deep understanding of HCP and Consumer journeys using data and market research to inform strategic planning.
• Stay updated on digital marketing trends and best practices to drive innovation in strategies.
• Participate in the annual brand planning process, infusing brands with strategic digital insights and developing aligned digital plans.
• Provide leadership for the digital marketing team, managing direct reports and overseeing their professional development.
• Manage the budget for the digital marketing function, evaluating cost-effectiveness and resource allocation.

Requirements

• 10+ years of experience in marketing within the biotechnology or pharmaceutical industry.
• 6+ years of digital marketing experience with a strong understanding of digital marketing principles and best practices across multiple channels.
• 6+ years of experience in a leadership role managing teams.
• Bachelor's Degree required; advanced Degree in business or marketing preferred.
• Proven track record of developing and optimizing HCP and/or Consumer digital experiences.
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
• Excellent relationship-building and business-partnering skills across departments and with external partners.
• Strong communication and presentation skills to engage and influence stakeholders.
• Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

Nice-to-haves

• Experience with emerging digital marketing technologies and trends.
• Familiarity with data analytics tools and platforms.

Benefits

• Competitive base salary range of $212,100 - $234,500.
• Annual and spot bonuses, stock options, and RSUs.
• 401(k) with employer match.
• Comprehensive wellness program including medical, dental, vision, and LTD coverage.
• Four weeks of time off.
• Commitment to learning and development with various programming and education reimbursement.