Director, Digital Marketing

MercyOne - Clive, IA

Full-time - Senior

Clive, IA

Ambulatory Health Care Services

About the position

The Director of Digital Marketing at MercyOne is responsible for the strategic direction of proactive, integrated, and effective digital marketing solutions. This role provides ministry oversight and leadership of integrated digital marketing strategies, including the development and implementation of digital growth and consumer engagement plans that reflect the digital interaction of the customer and support the organization's strategic plan. The Director will oversee all aspects of digital marketing platform technologies and consumer engagement initiatives, setting performance metrics, measuring, and modifying strategies to achieve a positive return on investment. In this position, the Director will lead the digital marketing team and platforms, which include consumer websites, CRM, marketing automation (email, mobile), and digital health programs. The role also involves overseeing MercyOne's digital content development and brand initiatives to support the website and CRM/email marketing. Operationally, the Director will support digital marketing platform business case analysis and budgets. The incumbent is expected to demonstrate leadership traits that support the mission and core values of MercyOne, which include reverence, commitment to those who are poor, safety, justice, stewardship, and integrity. The Director will create digital marketing strategies and plans for key technology platforms, focusing on website, CRM, marketing automation, and online reviews. They will oversee the integration of prospect and provider data in digital marketing platforms for health ministry and coordinate timely updates of new information on all websites and digital channels. Building strong working relationships with health ministry executives, operations leaders, and other stakeholders is crucial, as is mentoring and guiding the digital marketing team to foster collaboration and staff development. The Director will also manage vendor relationships related to various digital platforms and advise the Vice President of Marketing and Communications on digital marketing engagement strategies and trends in healthcare.

Responsibilities

• Responsible for the strategic direction of digital marketing solutions.
• Provide ministry oversight and leadership of integrated digital marketing strategies.
• Develop and implement digital growth and consumer engagement plans.
• Oversee all aspects of digital marketing platform technologies and consumer engagement initiatives.
• Set performance metrics and measure to achieve positive ROI.
• Lead the digital marketing team and platforms including consumer websites, CRM, and marketing automation.
• Oversee digital content development and brand initiatives to support the website and CRM/email marketing.
• Support digital marketing platform business case analysis and budgets.
• Create digital marketing strategies and plans for key technology platforms.
• Integrate prospect and provider data in digital marketing platforms.
• Direct timely updates of new information on all websites and digital channels.
• Develop strong working relationships with health ministry executives and other stakeholders.
• Mentor and guide the digital marketing team, providing feedback on performance.
• Lead the ministry's CRM and marketing automation function.
• Collaborate with marketing and physician groups for content development.
• Lead goal setting and reporting for website and CRM/email marketing performance.
• Manage vendor relationships related to digital platforms.
• Advise executive leadership on digital marketing engagement strategies.

Requirements

• Bachelor's degree in communications, marketing, IT or a related field; advanced degree preferred.
• Minimum of ten (10) years of digital marketing leadership experience.
• Supervisory experience in managing digital teams.
• Experience managing large-scale marketing technology implementations.
• Expertise in digital marketing platforms and technologies such as CRM and marketing automation platforms.
• Proven success as a strategic leader who identifies needs proactively and builds teams.
• Excellent project/vendor management track record in a complex healthcare organization.
• Fluency in data and analytics relating to digital consumer engagement.
• Collaborative leadership style with strong communication skills.
• Proven expertise in building and leading a digital marketing team.

Nice-to-haves

• Experience in healthcare marketing is preferred.
• Familiarity with online reputation management and directory listings.
• Knowledge of digital advertising platforms and programmatic advertising.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.
• Professional development opportunities.
• Diversity and inclusion programs.