Director, Digital Marketing

$120,000 - $130,000/Yr

Harvard University - Boston, MA

Full-time - Director

Hybrid - Boston, MA

501-1,000 employees

Educational Services

About the position

The Director of Digital Marketing at Harvard Business School (HBS) is responsible for leading the vision and strategy for the digital experience of stakeholders, including students, alumni, and the business community. This role involves overseeing the user experience across HBS web and mobile properties, assessing digital media practices, and implementing standards and guidelines to enhance digital engagement in marketing initiatives. The Director will also manage digital experience projects, provide insights on digital strategies, and collaborate with various departments to ensure effective digital marketing practices.

Responsibilities

• Oversee the user's experience on HBS websites and improve user experience for visitors.
• Identify opportunities to leverage templates and patterns for a dynamic user experience.
• Assess information architecture and best practices for web properties and mobile experiences.
• Manage development of digital experience projects, including websites and mobile applications.
• Provide insight on effective digital experience approaches for clients across the School.
• Assist business units in developing digital strategies to improve performance.
• Launch and support new digital marketing technologies and manage their implementation.
• Manage full-service email marketing and analytics resources for internal clients.
• Conduct A/B testing and user research to inform content strategy and technical adjustments.

Requirements

• BA/B.S. with emphasis on marketing/communication.
• 10+ years of experience managing digital projects in complex environments, preferably in marketing.
• Demonstrated success in integrating digital media with traditional marketing.
• Proven abilities in combining digital strategy with technology and best practices.
• Expertise in information architecture for the digital landscape.
• Knowledge of web-enabled technologies and trends in desktop and mobile.
• Ability to manage multiple projects and balance priorities effectively.
• Outstanding communication, interpersonal, and management skills.

Nice-to-haves

• Knowledge of content management systems, CRM, and marketing automation tools.
• Experience with web metrics and analytics.
• Ability to provide superior client service with diplomacy and tact.

Benefits

• Commuter assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid parental leave