Director, Digital Marketing

$145,000 - $190,000/Yr

Qualys - Foster City, CA

Full-time - Senior

Foster City, CA

Professional, Scientific, and Technical Services

About the position

The Director of Digital Marketing at Qualys is responsible for managing and optimizing paid advertising campaigns across various digital platforms, including search engines and social media. This role focuses on converting the company's value propositions into effective ad concepts, maintaining a balanced advertising strategy, and improving campaign performance through data-driven decisions and real-time optimizations.

Responsibilities

• Manage Qualys's paid advertising campaigns in search engines and social media platforms.
• Convert Qualys value propositions to different audiences into highly converting ad concepts.
• Improve and maintain a continuous paid advertising strategy that balances experimental and battle-tested campaigns.
• Budget planning, campaign creation, and optimization across digital marketing channels: Google ads, Paid Social, Video ads, App review platforms.
• Identify channels for and improve campaign performance by optimizing campaigns in real-time to maximize ROI and running A/B tests.

Requirements

• 15+ years of experience with Meta, Google, and Microsoft advertising tools, programmatic advertising.
• 3-5 years of people management experience.
• Ability to write high-quality content for awareness and acquisition ads.
• Data-centric approach to work: optimize campaigns based on numbers and facts.
• Willingness to research and learn new advertising tools.
• Result-driven and resilient with a proven track record in performance marketing.
• Analytical and data-driven marketer capable of building performance marketing analytics and metrics.
• Understanding of the latest AdTech industry trends and best practices in performance marketing.
• Great communication and knowledge transfer skills.
• Adventurous attitude, adaptable to a fast-moving organization.

Benefits

• Annual Salary Guidelines: $145,000 - $190,000