Director/Digital Marketing

Rust-Oleum Corporation - Vernon Hills, IL

Full-time - Senior

Vernon Hills, IL

Chemical Manufacturing

About the position

The Digital Marketing Director at Rust-Oleum is responsible for leading and managing digital and social media campaigns to enhance brand engagement and drive business objectives. This role involves collaborating with product management teams, analyzing marketing strategies, and developing innovative social media tactics. The director will oversee social media management across various platforms and ensure effective communication during crises, all while fostering a high-performing team culture.

Responsibilities

• Lead and manage teams executing digital and social campaigns.
• Collaborate with product management to develop digital strategies based on business objectives.
• Analyze the company's digital marketing plan to identify weaknesses and recommend improvements.
• Research social media trends and inform management of relevant changes.
• Set key performance indicators (KPIs) for social media campaigns and measure performance against them.
• Develop strategy and execute social media tactics for sponsorship programs and special events.
• Collaborate with PR and advertising teams.
• Oversee social media management for platforms including Facebook, X, LinkedIn, Pinterest, Instagram, and TikTok.
• Manage social customer care in coordination with Product Support.
• Manage reporting tools for social listening and content performance.

Requirements

• Bachelor's Degree in Communications, Public Relations, or related field.
• 8+ years of social media experience in an agency or corporate environment, preferably in consumer goods.
• Excellent writing skills and digital media research skills.
• Strong interpersonal and presentation skills.
• Ability to recruit, hire, retain, and develop talent.

Nice-to-haves

• Experience in product management.
• Financial acumen.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Employee assistance program