Director, Digital Media (Growth Marketing)

$238,900 - $238,900/Yr

Chime - San Francisco, CA

Full-time - Senior

San Francisco, CA

Credit Intermediation and Related Activities

About the position

The Director, Digital Media (Growth Marketing) is a leadership role within the Marketing team at Chime, focusing on driving sustainable business growth through digital media acquisition channels. This position involves leading the strategy and execution of performance-focused paid marketing channels, overseeing creative testing, and managing a substantial budget to achieve aggressive growth targets. The role requires a balance of analytical skills and high-level strategic thinking, with a strong emphasis on user acquisition through digital channels.

Responsibilities

• Develop, own, and evolve the performance media strategy and execution for all Digital/Web paid marketing channels at Chime, including Search, Social, Display.
• Organize, coach, uplevel, and retain a team of channel experts across digital paid media channels to achieve aggressive growth at scale.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation.
• Develop cross-channel strategies partnering with internal teams and external agencies to support integrated campaigns, new product launches, and growth initiatives.
• Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.
• Work closely with Analytics and Finance to optimize attribution methodologies, model and forecast ROI, monitor and communicate performance to executive leadership, and drive marketing measurement optimization.
• Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences.
• Lead and develop a team of impactful marketers, providing mentorship and nurturing their career growth.

Requirements

• Extensive expertise using a portfolio of marketing channels and tactics with an emphasis on Paid Search, Paid Social, and Programmatic Display.
• 8+ years of proven experience in performance marketing with at least 4 years experience in-house at a high-growth consumer brand managing 7-8+ figure monthly media spend and at least 6 years experience managing a team.
• Experience testing and scaling new performance marketing channels.
• Experience implementing and/or overseeing a high production creative testing operation to optimize and scale performance on Meta and other digital channels.
• Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting, Measurement/Attribution.
• Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies.
• Strong leadership presence with ability to lead directly and through influence in a complex organization with competing priorities.
• Excellent communication skills, able to communicate clearly to both technical and non-technical audiences.
• Skilled at running cross-functional relationships and communicating with leadership across multiple organizations.
• Skilled at surfacing insights quickly and communicating those insights in a way that persuades action.

Nice-to-haves

• Passion for the mission of uniting everyday people to unlock financial progress.
• An owner's mindset, able to lead through ambiguity and dig into the details to solve problems.

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Take Care of Yourself Days
• 1% of your time off to support local community organizations of your choice
• Mental health support with therapy and coaching through Modern Health
• 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
• Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with fellow employees, including cooking classes, guided meditations, and more.