Director, Digital Media (Growth Marketing)

$238,900 - $238,900/Yr

Chime - San Francisco, CA

Full-time - Senior

San Francisco, CA

Credit Intermediation and Related Activities

About the position

The Director, Growth Marketing Digital Media is a key leadership role within the Marketing team at Chime, responsible for driving sustainable business growth through digital media acquisition channels. This role involves leading the strategy and execution of all Digital/Web performance-focused paid marketing channels, overseeing creative testing strategies, and managing a substantial budget to achieve aggressive growth targets. The position requires a blend of analytical skills and high-level strategic thinking, with a focus on user acquisition through digital performance marketing.

Responsibilities

• Develop, own, and evolve the performance media strategy and execution for all Digital/Web paid marketing channels at Chime, including Search, Social, Display.
• Organize, coach, uplevel, and retain a team of channel experts across digital paid media channels to achieve aggressive growth at scale.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation.
• Develop cross-channel strategies partnering with internal teams and external agencies to support integrated campaigns, new product launches, and growth initiatives.
• Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.
• Work closely with Analytics and Finance to optimize attribution methodologies, model and forecast ROI, monitor and communicate performance to executive leadership, and drive marketing measurement optimization.
• Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences.
• Lead and develop a team of impactful marketers, providing mentorship and nurturing their career growth.

Requirements

• Extensive expertise using a portfolio of marketing channels and tactics with an emphasis on Paid Search, Paid Social, and Programmatic Display.
• 8+ years of proven experience in performance marketing with at least 4 years experience in-house at a high-growth consumer brand managing 7-8+ figure monthly media spend and at least 6 years experience managing a team.
• Experience testing and scaling new performance marketing channels.
• Experience implementing and/or overseeing a high production creative testing operation to optimize and scale performance on Meta and other digital channels.
• Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting, Measurement/Attribution.
• Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies.
• Strong leadership presence with ability to lead directly and through influence in a complex organization with competing priorities.
• Excellent communication skills. Ability to communicate clearly to both technical and non-technical audiences.
• Skilled at running cross-functional relationships and communicating with leadership across multiple organizations.
• Skilled at surfacing insights quickly and communicating those insights in a way that persuades action.

Nice-to-haves

• Passion for our mission: uniting everyday people to unlock financial progress.
• An owner's mindset - you can lead through ambiguity and dig into the details to solve.

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Take Care of Yourself Days
• 1% of your time off to support local community organizations of your choice
• Mental health support with therapy and coaching through Modern Health
• 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
• Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes.