Director, Digital Media Strategy

$160,000 - $200,000/Yr

Innocean USA - Huntington Beach, CA

Full-time - Senior

Hybrid - Huntington Beach, CA

Professional, Scientific, and Technical Services

About the position

The Director, Digital Media Strategy at INNOCEAN is a senior leadership role focused on developing and executing high-level digital strategies for the Kia media team. This position requires a strong understanding of digital ecosystems and analytics, with the ability to synthesize complex data into actionable insights. The ideal candidate will lead cross-functional teams, drive innovation, and ensure alignment with client business objectives in a hybrid work environment.

Responsibilities

• Lead the creation and execution of high-level digital strategies aligned with client business objectives.
• Sift through large amounts of data to pinpoint critical insights and actionable strategies.
• Provide leadership in leveraging advanced digital tools and analytics to translate complex data into clear strategies.
• Identify opportunities for increased synergy across internal teams, clients, and external partners.
• Dive into media performance data to uncover actionable insights and develop data-backed recommendations for improvement.
• Summarize complex reports and findings into succinct insights for diverse stakeholders.
• Drive digital innovation by testing new technologies and methodologies.
• Oversee the development of measurement frameworks that track performance and provide insightful takeaways.
• Proactively identify challenges within digital execution and create tailored strategies to overcome obstacles.

Requirements

• 8-10 years of digital media or digital strategy experience in an advertising or media agency environment.
• Automotive category experience is required.
• Proven track record in roles requiring both strategic oversight and technical execution.
• Strong ability to question assumptions and filter through data to identify important information.
• Technical proficiency in the digital media landscape, including paid media, programmatic, social, and content marketing.
• Excellent communication skills to summarize key insights for diverse stakeholders.
• Ability to collaborate across teams and align on strategy.

Nice-to-haves

• Proficiency in digital analytics tools such as Google Analytics and Adobe Analytics.
• Familiarity with CM360 and GA4.

Benefits

• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k match .70 cents on the dollar of up to 6% of employees contributions
• Wellness reimbursement program
• Company paid short and long-term disability, and basic life
• Generous PTO
• On-site barista
• Beautiful campus across from the Pacific Ocean