AARP - Washington, DC
posted 2 months ago
The Director, Digital Membership Marketing at AARP is responsible for overseeing a team of marketers to develop and execute multi-channel marketing campaigns aimed at driving membership growth. This role involves collaborating with external companies and agencies to implement various digital acquisition marketing tactics, targeting prospects engaged in transactions outside typical digital platforms. The director fosters a collaborative environment, manages team tasks, and ensures the achievement of membership key performance indicators (KPIs) while aligning marketing activities with broader organizational objectives.