Director - Digital & Web Marketing

Lenovo - Morrisville, NC

Full-time - Director

Morrisville, NC

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The IDG (Intelligent Devices Group) global Marketing organization at Lenovo is seeking a Director of Digital & Web Marketing. This role is pivotal in advancing the Digital & Web Marketing business for the IDG organization, reporting directly to the Executive Director of IDG Marketing Strategy & Operations. The primary objective of the Digital & Web Marketing team is to create and implement a comprehensive digital transformation strategy that meets the evolving needs of both B2B and B2C customers. The successful candidate will collaborate closely with the Digital Transformation team to establish a digital marketing platform that serves as a best-in-class foundation for hyper-personalized and relevant digital experiences. The ideal candidate will possess exceptional communication skills and the ability to work collaboratively within a highly matrixed organization. They must navigate a fast-paced environment with a strong emphasis on accountability and results. This position requires a leader who can represent the interests and requirements of the IDG organization to redefine and rebuild the customer web experience through several critical workstreams, including the definition of a new Visual Identity for the Lenovo.com site, the development of a new Data Architecture model for personalized customer experiences, and the streamlining of content development processes to deliver content at scale. Additionally, the Director will provide best practices for building an automated digital platform that optimizes customer experience, define operations and processes for testing, optimization, and web production, and lead initiatives to understand the voice of the customer. They will partner with broader marketing organizations to solidify Lenovo's positioning as an innovative tech leader across services, solutions, devices, and AI through a unique web experience. The role also involves creating partnerships with PCSD IDG stakeholders to enhance and streamline their digital marketing initiatives, identifying areas for improvement, and implementing key digital transformation strategies to enhance efficiency and productivity.

Responsibilities

• Represent the interests and requirements of the IDG organization to redefine and rebuild the customer web experience.
• Define a new Visual Identity for the Lenovo.com site.
• Develop a new Data Architecture model to enable personalized customer experiences.
• Streamline content development processes and architecture to deliver content at scale.
• Provide best practices for building a best-in-class automated digital platform that optimizes for best customer experience.
• Define operations and processes for streamlining testing, optimization, and web production.
• Lead initiatives to understand the voice of the customer to inform digital experiences.
• Partner with broader marketing organizations to solidify Lenovo's positioning as an innovative tech leader.
• Create partnerships with PCSD IDG stakeholders to enhance and streamline digital marketing initiatives.
• Identify areas for improvement and implement key digital transformation strategies.
• Work within a highly matrixed organization to deliver common platforms, tools, and processes.
• Identify operational objectives to measure and track the progress and impact of transformation initiatives.

Requirements

• 10+ years expertise and experience with the design and deployment of digital marketing and web transformation initiatives.
• Bachelor's degree or equivalent experience.

Nice-to-haves

• Detail-oriented creative problem solver.
• Strategic thinker with an understanding of how processes and technology are intertwined.
• Strong communication skills to communicate at all business levels.
• Well-built organizational skills to drive commitments and keep timelines.
• Ability to multitask in a fast-paced and dynamic workplace.
• Demonstrated strong partnership skills with a history of collaboration across organizational boundaries.
• Ability to thrive in a fast-paced environment managing multiple shifting priorities.
• Proven track record of leading through influence and delivering persuasive presentations to senior leadership.
• Comfortable in a performance-based environment.
• Demonstrated success in team accomplishments and individual responsibilities.
• Strong analytical, organization, and interpersonal skills.
• Strong oral and written communication skills.