Rhode Island Blood Center - New York, NY
posted 3 months ago
The Director, Donor Marketing is a pivotal leadership role within York Blood Center Enterprises (NYBCe), overseeing a team of seasoned marketing professionals tasked with driving donor engagement and donor acquisition across various Blood Operations divisions. This position is crucial in ensuring that the marketing strategies align with the overarching goals of the organization, which focuses on cultivating excellence through innovation, customer service, and comprehensive program development. The Director will work closely with divisional Donor Recruitment and Collections teams to operationalize Enterprise Donor Engagement strategies at the local level, guiding and empowering divisional marketing managers to execute targeted initiatives that meet product and service objectives across all divisions. As the senior-most authority in donor marketing, the Director, Donor Marketing will report directly to the Executive Director, Strategy and Planning, Donor Engagement. This role carries significant responsibility in steering local marketing efforts in line with enterprise goals. The Director will lead, mentor, and motivate a team of divisional marketing managers, ensuring their alignment with the strategic vision of the Enterprise Donor Engagement leadership. This includes translating leadership directives into actionable plans at the divisional level, driving the execution of marketing strategies and tactics, and collaborating closely with Enterprise Donor Engagement and divisional teams to implement targeted marketing campaigns that bolster blood collections and other key performance metrics. The Director will also partner with Enterprise Donor Engagement leadership on national and local campaigns, focusing on enhancing donor frequency and expanding the donor base. Evaluating campaign performance and market dynamics will be essential to propose necessary adjustments in response to evolving conditions. The role requires optimizing media relationships and expenditures to support strategic objectives, including the review of partnership agreements and media plans. Additionally, the Director will provide relevant materials to operational and support departments to ensure their participation in marketing initiatives aligned with divisional objectives, and collaborate with Corporate Communications on media communication strategies aimed at cultivating a sustainable donor base at a local level. Evaluating the effectiveness of local advertising opportunities and local partnerships and promotion programs will also be part of the responsibilities, ensuring compatibility with broader donor communication efforts.