Director/Executive Director, Digital Product - TMZ

About the position

The Director/Executive Director, Digital Product at TMZ is responsible for overseeing the digital product strategy and operations, playing a crucial role in the company's growth. This position involves collaboration with various departments to enhance user experience, optimize digital products, and drive revenue initiatives. The role requires a strong understanding of digital media, product development, and analytics, ensuring that TMZ's digital offerings align with business goals and audience needs.

Responsibilities

• Lead the development and execution of product strategies for ad products and technology, ensuring alignment with business goals and objectives
• Lead product development efforts, establishing vision, objectives, and priorities while ensuring alignment with Editorial, Engineering, and other key stakeholders
• Manage the site development process, focusing on enhancing user experience and optimizing user interface design
• Collaborate with cross-functional teams to design and implement monetization strategies, integrating advertising seamlessly into the user experience
• Collaborate with leadership to identify growth opportunities for TMZ's digital products and execute revenue initiatives
• Collaborate with ad sales, operations, and support teams to optimize revenue and enhance user experience
• Innovate and create complimentary ad experiences for consumers, maximizing engagement and revenue potential
• Drive consumer engagement by building and refining products that resonate with target audiences
• Identify and prioritize features and enhancements that surface what matters most to users, based on data-driven insights and user feedback
• Identify trends in media, digital products, and technology to inform strategic decisions
• Develop engagement points with the target audience through various channels, meeting consumers where they are to maximize reach and impact
• Develop and optimize current suite of products against defined goals
• Implement strategies to retain and grow the audience, fostering fandom and building a loyal user base
• Translate TMZ's vision into actionable steps across new and existing products and initiatives
• Maintain reports and analyze data to gauge content performance, revenue drivers, consumption patterns, and effectiveness of marketing campaigns
• Cultivate and manage relationships with key vendors and partners to support digital business development
• Establish vision for the digital organization, lead digital reviews, and develop department budgets and forecasts
• Oversee digital media team comprising product management, business intelligence and analytics, SEO, and content operations

Requirements

• 10+ years of work experience in a leadership role, preferably with a digital news organization, demonstrating expertise in digital product UX/UI, programmatic and digital (display and video) advertising
• Bachelor's degree in technology, engineering, business, or related field
• Proficiency in online advertising dynamics, trends, and technologies
• Demonstrated experience and a strong understanding of CMS platforms
• Exposure to major programming technologies and languages (including PHP, JavaScript, HTML5, XCODE, Java, and NET)
• Strong leadership, problem solving, strategic thinking, and analytical skills
• Motivated to excel in a fast-paced, news-gathering environment
• Excellent written, verbal, and presentation skills and effective in interactions with internal executives and external partners
• Strong analytical/Excel skills, including the ability to identify trends in data sets

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid time off
• Annual discretionary bonus