Director, Field Marketing

Randstad - Trenton, NJ

Full-time - Senior

Remote - Trenton, NJ

Administrative and Support Services

About the position

As the Field Marketing Director at Randstad US, you will be a strategic leader responsible for shaping and executing the marketing strategy and growth initiatives in the US market. This role involves leading the development of sophisticated, results-driven marketing plans that align with national objectives while addressing local market needs. You will collaborate closely with sales teams, oversee a team of field marketing professionals, and ensure that marketing efforts are integrated with sales strategies to drive measurable growth and revenue generation.

Responsibilities

• Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring alignment with sales goals.
• Partner with sales leaders to understand business priorities and translate insights into actionable marketing plans.
• Act as a trusted advisor to sales teams, providing strategic guidance and marketing insights.
• Mentor and develop a high-performing team of field marketing professionals.
• Foster a culture of innovation and accountability within the marketing team.
• Oversee the development and execution of complex, multi-channel marketing campaigns.
• Ensure all campaigns are data-driven and optimized for performance.
• Drive marketing initiatives that contribute to revenue generation and market penetration.
• Collaborate with sales leadership to develop demand generation strategies.
• Lead the creation of advanced sales enablement tools to empower sales teams.

Requirements

• Proven experience in marketing strategy development and execution.
• Strong leadership skills with experience in team development and mentoring.
• Ability to analyze data and derive actionable insights for marketing initiatives.
• Experience in multi-channel marketing campaigns, including ABM and digital marketing.
• Excellent communication and collaboration skills with sales teams.

Nice-to-haves

• Experience in the staffing or recruitment industry.
• Familiarity with digital talent platforms and marketing technologies.
• Knowledge of client acquisition and retention strategies.

Benefits

• Hybrid work model with remote work options.
• Professional development opportunities.
• Health and wellness programs.