Director, Field Marketing

$114,000 - $180,100/Yr

Randstad - Madison, WI

Full-time - Senior

Remote - Madison, WI

Administrative and Support Services

About the position

As the Field Marketing Director at Randstad, you will be a strategic leader responsible for shaping and executing the marketing strategy and growth initiatives in the US market. This role involves leading a team of field marketing professionals, developing sophisticated marketing plans that align with national objectives while addressing local market needs, and ensuring seamless integration with sales strategies to drive measurable growth and revenue generation.

Responsibilities

• Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring alignment with sales goals.
• Collaborate with sales leaders to understand business priorities and translate insights into actionable marketing plans.
• Act as a trusted advisor to sales teams, providing strategic guidance and marketing insights.
• Mentor and develop a high-performing team of field marketing professionals, fostering a culture of innovation and accountability.
• Oversee the development and execution of complex, multi-channel marketing campaigns, ensuring alignment with sales strategies.
• Drive marketing initiatives that contribute to revenue generation and increase market penetration.
• Lead the creation of advanced sales enablement tools to empower sales teams.
• Provide strategic direction for high-impact client events and workshops.
• Spearhead the development of high-value partnerships and sponsorships to elevate Randstad's brand presence.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in field marketing, demand generation, or B2B marketing.
• Expertise in developing and executing multi-channel campaigns, including ABM and digital marketing.
• Strong leadership and team management experience.
• Proven success in aligning marketing strategies with sales objectives.
• Exceptional communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM platforms.
• A strategic, data-driven mindset.

Benefits

• Competitive pay and bonus structures
• 401(k) plan
• Stock purchase plan
• Employee referral reward program
• Comprehensive medical, dental, vision, disability and life insurance
• Award-winning wellness program
• Employee assistance program
• Generous time off policy (including at least 18 paid days off in the first year)
• Paid volunteer day
• Paid parental leave
• Paid caregiver leave
• Health and dependent care flexible spending account
• Metlife home and auto insurance offerings
• Metlife legal plan offering
• Discounts on cell phone plans and car purchases