Director, Field Marketing

$114,000 - $180,100/Yr

Randstad - Montpelier, VT

Full-time - Senior

Remote - Montpelier, VT

Administrative and Support Services

About the position

As the Field Marketing Director at Randstad, you will be a strategic leader responsible for shaping and executing the marketing strategy and growth initiatives in the US market. This role involves leading a team of field marketing professionals, developing results-driven marketing plans, and ensuring alignment with sales strategies to drive measurable growth and revenue generation. You will collaborate closely with sales teams and act as a trusted advisor, providing insights and guidance to enhance client relationships and engagement.

Responsibilities

• Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring alignment with sales goals.
• Collaborate with sales leadership to understand business priorities and translate insights into actionable marketing plans.
• Act as a trusted advisor to sales teams, providing strategic guidance and marketing insights.
• Mentor and develop a high-performing team of field marketing professionals, fostering a culture of innovation and accountability.
• Oversee the development and execution of complex, multi-channel marketing campaigns, ensuring alignment with sales strategies.
• Drive marketing initiatives that contribute to revenue generation and increase market penetration.
• Lead the creation of advanced sales enablement tools to empower sales teams.
• Provide strategic direction for high-impact client events and workshops.
• Spearhead the development of strategic partnerships and sponsorships to elevate Randstad's brand presence.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in field marketing, demand generation, or B2B marketing.
• Expertise in developing and executing multi-channel campaigns, including ABM and digital marketing.
• Strong leadership and team management experience.
• Proven success in aligning marketing strategies with sales objectives.
• Exceptional communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM platforms.
• A strategic, data-driven mindset.

Benefits

• Competitive pay and bonus structures
• 401(k) plan
• Stock purchase plan
• Employee referral reward program
• Comprehensive medical, dental, vision, disability and life insurance
• Award-winning wellness program
• Employee assistance program
• Generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays)
• Paid parental leave
• Paid caregiver leave
• Health and dependent care flexible spending account
• Metlife home and auto insurance offerings
• Metlife legal plan offering
• Discounts on cell phone plans and car purchases