Director, Field Marketing

$114,000 - $180,100/Yr

Randstad - Little Rock, AR

Full-time - Senior

Remote - Little Rock, AR

Administrative and Support Services

About the position

As the Field Marketing Director at Randstad, you will be a strategic leader responsible for shaping and executing the marketing strategy and growth initiatives in the US market. This role involves leading the development of sophisticated, results-driven marketing plans that align with national objectives while addressing local market needs. You will collaborate closely with sales teams and oversee a team of field marketing professionals to ensure marketing efforts are integrated with sales strategies, driving measurable growth and revenue generation.

Responsibilities

• Lead the development of marketing strategies for Randstad's Digital Talent Platform, ensuring alignment with sales goals.
• Partner with sales leaders to understand business priorities and translate insights into actionable marketing plans.
• Act as a trusted advisor to sales teams, providing strategic guidance and marketing insights.
• Mentor and develop a high-performing team of field marketing professionals.
• Foster a culture of innovation and accountability within the marketing team.
• Oversee the development and execution of complex, multi-channel marketing campaigns.
• Ensure all campaigns are data-driven and optimized for performance.
• Drive marketing initiatives that contribute to revenue generation and market penetration.
• Collaborate with sales leadership to develop demand generation strategies.
• Lead the creation of advanced sales enablement tools for sales teams.
• Provide strategic direction for high-impact client events and workshops.
• Spearhead the development of high-value partnerships and sponsorships.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in field marketing, demand generation, or B2B marketing.
• Proven track record of leading high-impact marketing initiatives that drive revenue growth.
• Expertise in developing and executing multi-channel campaigns, including ABM and digital marketing.
• Strong leadership and team management experience.
• Proven success in aligning marketing strategies with sales objectives.
• Exceptional communication and collaboration skills.
• Proficiency in marketing automation tools and CRM platforms.
• A strategic, data-driven mindset.

Benefits

• Competitive pay and bonus structures
• 401(k) plan
• Stock purchase plan
• Employee referral reward program
• Comprehensive medical, dental, vision, disability and life insurance
• Award-winning wellness program
• Employee assistance program
• Generous time off policy (including at least 18 paid days off in the first year)
• Paid volunteer day
• Paid parental leave
• Paid caregiver leave
• Health and dependent care flexible spending account
• Metlife home and auto insurance offerings
• Metlife legal plan offering
• Discounts on cell phone plans and car purchases