Director for Communications and Marketing-SON

University of North Carolina - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

Educational Services

About the position

The Director for Communications and Marketing in the School of Nursing (SON) is responsible for overseeing the school's external communication, marketing strategies, and public image. This role involves developing and managing the communications plan, public relations, and outreach activities to enhance the visibility of the SON. The Director collaborates with various stakeholders, including the Dean, senior leaders, and University Communications, to ensure effective representation and engagement with the public.

Responsibilities

• Develop, implement, and assess SON marketing & communications plans for various constituencies.
• Create digital and print materials including newsletters, press releases, and alumni publications.
• Write and distribute press releases, statements, fact sheets, and feature stories.
• Manage marketing and logistics for special events.
• Serve as the primary contact for external marketing and media in cooperation with University Communications.
• Develop and maintain communication and relationships with local, regional, and national nursing organizations.
• Cultivate relationships with the Director of Advancement, SON Advisory Board, and alumni engagement activities.
• Manage the budget for communication and marketing activities.
• Maintain contact information and relevant databases, tracking alumni accomplishments for reporting and public relations purposes.
• Define, articulate, and promote the SON Spartan Nurse brand.

Requirements

• Minimum of a bachelor's degree in a relevant field.
• 2-3 years of professional experience in marketing, publicity, and communications.
• Excellent writing and editing abilities.
• Ability to work collaboratively and independently with high energy.
• Experience with social media.
• Strong verbal and interpersonal skills.

Nice-to-haves

• Graduate degree in communications, journalism, or marketing.
• 3 or more years in a communications or related position.
• Strong proficiency with design and computer graphics.
• Ability to creatively use social media for marketing and communication purposes.
• Experience with managing and updating websites and knowledge of web-based analytics.
• Additional professional certification in a related area.