Director for Communications and Marketing

University of Minnesota - Minneapolis, MN

Full-time - Senior

Minneapolis, MN

Educational Services

About the position

The Director for Communications and Marketing at the University of Minnesota will play a pivotal role in enhancing the institution's reputation and brand. This leadership position involves managing a collaborative team responsible for strategic communications, media relations, marketing, alumni relations, and event planning. The director will work closely with senior leaders to align communications with organizational goals and support the overall mission of the health enterprise.

Responsibilities

• Lead the Medical School's Communications and Marketing team to enhance institutional pride and external profile.
• Support Alumni Relations efforts to increase alumni engagement in development, advocacy, and student mentorship.
• Develop and execute public relations and media strategies to build trust and reputation.
• Provide direction for marketing, branding, communications, and creative services to support engagement and visibility.
• Offer guidance to leadership and faculty on communications and marketing trends and media opportunities.
• Implement strategies to advance the Dean and CEO's priorities and thought leadership.
• Collaborate with leadership on public relations and reputation strategies.
• Supervise and mentor team members across units, ensuring high-quality results.
• Maintain strong partnerships with Fairview Health Services, University of Minnesota Foundation, and other key partners.
• Support issues management and crisis response in coordination with University Relations.
• Partner with leaders to evaluate current processes and identify improvements.
• Oversee web and social media channels to ensure alignment with institutional strategy.
• Establish and track metrics to assess the impact of communications and marketing activities.
• Build team capabilities by identifying needed skills and supporting team development.

Requirements

• BA/BS degree in Business Administration, Marketing, Communications, or a related field preferred.
• At least 10 years of experience in Marketing and Communications, with 8+ years of progressive experience.
• Proven experience managing strategic communications, media relations, marketing, events, or brand management.
• Strong written, verbal, and presentation skills with the ability to engage with diverse audiences.
• Experience with owned, earned, and paid media strategies.
• Competence in budget planning, forecasting, and developing marketing plans.
• Demonstrated ability to foster a positive team culture that encourages innovation and engagement.
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines.
• Attention to detail and professionalism in all aspects of work.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan options
• Paid holidays
• Professional development opportunities
• Flexible scheduling options