Montana State University - Bozeman, MT
posted 3 months ago
Montana State University is a NCAA Division I institution and a member of the Big Sky Conference, sponsoring 15 varsity sports. The Director of Marketing and Game Operations plays a crucial role in promoting Bobcat Athletics and generating revenue through various marketing channels, including corporate sponsorships, licensing, multimedia rights, ticket sales, and social media. This position reports to the Deputy Athletic Director - External Relations and is responsible for the comprehensive marketing strategy of Bobcat Athletics, which includes promoting its brand, teams, and events through multiple marketing channels and managing in-game operations. The Director will develop and implement a multi-year, multi-platform marketing strategy aimed at increasing attendance at athletic events. This involves utilizing creative marketing techniques, organizing events, advertising, and effective communication strategies. The role requires collaboration with the Bobcat Ticket Office to integrate new marketing initiatives into existing systems and tools. Additionally, the Director will create and execute real-time brand content and communications during live events, which may occur outside of normal business hours, including weekends. The position also entails managing the strategy, creation, and distribution of content for Bobcat Athletics' social media accounts, tracking and analyzing social/digital metrics to optimize performance, and overseeing promotional game management for all sports. The Director will assist in designing promotional materials, develop a social media strategy to enhance brand awareness, and act as a liaison between Athletics and the student body, fostering strategic partnerships across campus. Furthermore, the Director will supervise game operations personnel and in-game promotional staff for all ticketed sports throughout regular and post-season events, as well as manage interns, hourly staff, and student workers.