Director, Franchise Management & Marketing

$109,900 - $204,100/Yr

Spectrum - Burbank, CA

Full-time - Senior

Burbank, CA

10,001+ employees

Telecommunications

About the position

The Director, Franchise Management & Marketing at Warner Bros. Discovery is responsible for developing and executing worldwide strategic Franchise Plans and global marketing activations for the Classic Animation and HBO portfolio. This role involves collaboration with various teams to drive brand awareness, financial targets, and innovation, while overseeing the development and execution of marketing strategies and tools for assigned franchises.

Responsibilities

• Develops, manages and presents GCP Franchise Plans, Marketing Activations and Brand Guidelines for assigned franchises.
• Identifies and brainstorms unique ideas and executable programs to drive innovative franchise plans.
• Oversees day-to-day management of franchises and ensures that all franchise plans and marketing activations meet specific measurable goals.
• Coordinates with all WBDGCP departments to develop cohesive initiatives, including promotional activities and advertising.
• Works with Category teams to identify incremental business opportunities and increase sell-in and sell-thru of licensed products.
• Collaborates with international offices to support regional implementation of strategies and marketing activations.
• Manages annual budget and quarterly financial reporting on expenditures.
• Builds and maintains relationships with colleagues in sister divisions to ensure timely flow of information and materials.

Requirements

• Minimum 7-10 years experience in related field required.
• Brand and/or Franchise management experience required.
• Minimum 3 years experience in managing agencies and third parties.
• Bachelor's degree in related field required; MBA is a plus.
• Proficiency with Microsoft Word, Excel, and PowerPoint required.
• Effective management and interpersonal skills are critical.

Nice-to-haves

• International business or marketing experience preferred.

Benefits

• Wellness program
• Paid holidays
• Disability insurance
• Health insurance
• Retirement plan