Director, Genesis Digital & Performance Marketing

$215,000 - $265,000/Yr

Hyundai Motor America - Fountain Valley, CA

Full-time - Senior

Fountain Valley, CA

Merchant Wholesalers, Durable Goods

About the position

The Director of Genesis Digital & Performance Marketing is responsible for delivering exceptional digital customer experiences through consumer platforms and data-driven strategies. This role involves leading digital transformations, coordinating with various stakeholders, and ensuring the success of Genesis in the digital marketing space. The director will oversee the development and optimization of consumer websites and apps, analyze data for actionable insights, and enhance the digital services offered by Genesis.

Responsibilities

• Access reporting, program statuses, and targets to stay updated on KPIs and prepare Executive Management for Governance meetings.
• Coordinate analytics with the Exec. Director of Marcom and media planning manager to ensure data compliance and performance cross-business areas.
• Oversee reporting on weekly, monthly, and quarterly results including division financials.
• Identify areas and roadmap to drive Genesis business efficiently and effectively, leveraging a scalable global framework.
• Ensure stakeholders are aware of trends, roadmaps, and business opportunities affecting Genesis.
• Partner with IT, agencies, and other departments to drive innovation and operational excellence.
• Ensure clear communication to all stakeholders to align and troubleshoot challenges.
• Foster a culture of continuous employee development through goals and action plans.
• Guarantee dealers have the necessary tools for success in digital marketing.
• Manage the dealer digital training program for emerging topics.
• Partner with legal to stay informed of changing data landscape and compliance requirements.
• Protect market requirements on all global platforms.

Requirements

• High school graduate required; Bachelor's degree preferred; Master's degree a plus.
• Fifteen or more years of overall experience required.
• Minimum seven years of direct management experience required.
• Five plus years of relevant marketing experience required.
• Five plus years of related automotive experience required.
• Agency and/or vendor experience is a plus.
• Outstanding leadership skills.
• Ability to manage multiple projects in a fast-paced, multi-cultural environment.
• Excellent communication skills, both written and verbal.
• Strong quantitative and qualitative analytical skills.
• Knowledge of budget and accounting functions.
• Automotive industry knowledge.

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay between Christmas and New Years
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program after 1 year of employment
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate for care coordination and benefits assistance