Director, Global Brand Creative - Lee

Kontoor Brands - Greensboro, NC

Full-time - Director

Greensboro, NC

10,001+ employees

Apparel Manufacturing

About the position

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee®, and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong. The Director, Global Brand Creative for the Lee brand is a key leadership role responsible for establishing, guiding, and curating how the brand shows up to the consumer across all advertising and marketing touchpoints. This position will set the creative direction for the brand on a global and seasonal basis and will be responsible for driving the brand's point of view through marketing. The creative leadership provided by this role will inspire storytelling that is emotionally, culturally relevant, and unique to the brand. This leader will report to the Global VP of Marketing and will help establish and evolve the brand equity and visual identity. The role involves guiding storytelling and consumer engagement, ensuring consistency across all marketing touchpoints globally. The leader must be able to lead a large global team, create inspiring creative cultures and environments, and build distinct brand equities in consumers' minds.

Responsibilities

• Influence and guide senior creative partners (advertising agencies, internal creative services teams, and external creative collaborators) and stakeholders to execute overall creative direction in line with brand strategy.
• Inspire the team to think conceptually and develop big ideas while concurrently supporting the team to bring the ideas to life.
• Lead/guide the Lee visual brand representation across all areas including marketing, digital, and retail.
• In partnership with the Brand team, define seasonal storytelling of the Lee Brand, guiding the creative process and seasonal art direction and campaign concepts.
• Sign-off on all product and brand marketing assets for the Lee brand.
• Collaborate with the Licensing team to manage the brand aesthetic across all licensed product categories by building strong partnerships with the licensees and developing a clear understanding of each of their specific market needs.
• Oversee and approve creative projects with full Lee stakeholders, ensuring creative output delivers the desired brand experience globally.

Requirements

• Exceptional design and creative talent with a complete grasp of graphic design, photography, moving picture, and their principles.
• Exceptional communication skills, ability to lead an organization, articulate business strategy, and present creative work.
• Ability to inspire a team and lead the creative design process; to set a creative tone and inspire ideas/new concepts; ability to conceptually visualize and build brand assets.
• Comprehensive experience managing multiple categories of the business with a recognizable strength in denim, woven tops, casual bottoms, and outerwear.
• Experience operating in varied global business models (licensed, distributor, wholesale, retail) with an ability to understand and execute consumer initiatives through these routes-to-market.

Nice-to-haves

• Strong listening and negotiation skills and ability to interpret feedback.
• Proven experience in building a lifestyle brand and driving the creative vision through multiple product categories.

Benefits

• Paid parental leave
• Tuition reimbursement
• Flexible Fridays
• Discounts on apparel