Director, Global Brand Creative - Lee

Lee Company - Greensboro, NC

Full-time - Director

Greensboro, NC

10,001+ employees

Personal and Laundry Services

About the position

Kontoor Brands is looking for a Director, Global Brand Creative to join our team. The Brand Creative Director for the Lee brand is a key leadership role responsible for establishing, guiding, and curating how the brand shows up to the consumer across all advertising and marketing touchpoints. You will set the creative direction for the brand on a global and seasonal basis and be responsible for driving the brand's point of view through marketing. Your creative leadership will inspire storytelling that is emotionally, culturally relevant and unique to the brand. This leader will report to the Global VP of Marketing and will help establish and evolve the brand equity and visual identity. Helping to bring creative vision to life, this person will guide storytelling and consumer engagement, and ensure consistency of all marketing touchpoints on a global basis. The leader must be able to lead a large global team, create inspiring creative cultures and environments, and build distinct brand equities in consumers' minds. In this role, you will influence and guide senior creative partners, including advertising agencies, internal creative services teams, and external creative collaborators, to execute overall creative direction in line with brand strategy. You will inspire your team to think conceptually and develop big ideas while concurrently supporting them to bring those ideas to life. You will lead and guide the Lee visual brand representation across all areas, including marketing, digital, and retail, both owned and wholesale. In partnership with the Brand team, you will define seasonal storytelling for the Lee Brand, guiding the creative process and seasonal art direction and campaign concepts. You will also oversee and approve creative projects with full Lee stakeholders, ensuring that the creative output delivers the desired brand experience globally.

Responsibilities

• Influence and guide senior creative partners to execute overall creative direction in line with brand strategy.
• Inspire team to think conceptually and develop big ideas while supporting them to bring those ideas to life.
• Lead/guide the Lee visual brand representation across all areas including marketing, digital, and retail.
• Define seasonal storytelling of the Lee Brand in partnership with the Brand team.
• Guide the creative process and seasonal art direction and campaign concepts.
• Sign-off on all product and brand marketing assets for the Lee brand.
• Collaborate with the Licensing team to manage the brand aesthetic across all licensed product categories.
• Oversee and approve creative projects with full Lee stakeholders.

Requirements

• Exceptional design and creative talent with a complete grasp of graphic design, photography, and moving picture principles.
• Exceptional communication skills, ability to lead an organization, articulate business strategy, and present creative work.
• Ability to inspire a team and lead the creative design process; to set a creative tone and inspire new concepts.
• Comprehensive experience managing multiple categories of the business, particularly in denim, woven tops, casual bottoms, and outerwear.
• Experience operating in varied global business models (licensed, distributor, wholesale, retail) with an understanding of consumer initiatives.

Nice-to-haves

• Strong problem-solving skills and resilience in decision-making.
• Design process management skills including calendar and workload management.
• Strong listening and negotiation skills with the ability to interpret feedback.

Benefits

• Competitive benefits program with choice and flexibility.
• Discounts on apparel.
• Four weeks of Paid Parental Leave for eligible new parents.
• Flexible Fridays.
• Tuition reimbursement.