Director, Global Corporate Communications Measurement, Monitoring and Analytics

Visa - Washington, DC

Full-time - Senior

Hybrid - Washington, DC

Credit Intermediation and Related Activities

About the position

The Director of Global Corporate Communications at Visa will lead the assessment, quantification, and tracking of key communication metrics to enhance the company's global reputation. This role focuses on measuring and reporting on vital functions such as press coverage and social media metrics, requiring a data-driven approach to analyze both quantitative and qualitative data related to public relations and reputation management. The ideal candidate will thrive in a fast-paced environment and possess strong communication skills.

Responsibilities

• Establish a center of excellence for measurement, real-time monitoring, and reporting for the Global Communications organization.
• Define measurement goals and KPIs for communication efforts.
• Optimize data presentation for the Communications organization and Leadership Team.
• Analyze data to assess the impact and effectiveness of PR campaigns and activities.
• Leverage analytics to identify effective public relations strategies for target audiences.
• Manage vendor relationships supporting measurement and reporting workstreams.
• Drive efficiencies and alignment around PR and reputation measurement across global teams.
• Collaborate with cross-functional partners to demonstrate the impact of key communications activities.

Requirements

• 10+ years of work experience with a Bachelor's Degree or 8+ years with an Advanced Degree or 3+ years with a PhD.
• 10 years of PR/communications experience.
• Experience in measuring and analyzing quantitative and qualitative data.
• Knowledge of the financial payments industry is preferable.
• Strong independent, can-do attitude with inquisitive nature.
• Technology experience or knowledge.
• Excellent verbal and written communication skills with attention to detail.
• Confident and assertive communication with senior executives.
• Self-driven and focused on delivering excellence.

Nice-to-haves

• 12+ years of work experience with a Bachelor's Degree or 8-10 years with an Advanced Degree or 6+ years with a PhD.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program