Director, Global Digital Marketing & GTM

$187,000 - $197,000/Yr

Crocs - Broomfield, CO

Full-time - Senior

Broomfield, CO

1-10 employees

Leather and Allied Product Manufacturing

About the position

The Director, Global Digital Marketing & GTM will lead digital marketing strategies and go-to-market (GTM) plans for Crocs, focusing on driving brand awareness, customer acquisition, and revenue growth globally. This role involves collaboration across various teams to ensure alignment and effective execution of marketing initiatives, while also overseeing performance marketing and innovation in digital strategies.

Responsibilities

• Own the strategy and partnership for the Digital Commerce team with MarTech and Brand teams globally.
• Responsible for driving and communicating performance hind-sighting and optimization.
• Lead regional GTM strategies for global brand stories, commercial moments, and new product launches.
• Build, maintain, and rollout regional GTM calendars.
• Coordinate multi-functional efforts to ensure successful and timely market entries.
• Monitor and analyze market trends, competitive landscape, and customer feedback to refine GTM strategies.
• Partner with Global Brand Marketing Channel, Media, and Innovation teams to ensure effective partnership across the globe.
• Develop standard process scorecards and playbooks to evaluate regional campaigns and programs.
• Pilot new digital marketing innovation programs and partners.
• Work with global and local partners to develop and roll out the playbook strategy.

Requirements

• Bachelor's or Master's degree in business or marketing.
• 7+ years of digital commerce experience.
• Strong Digital Commerce knowledge across domains (e.g. Marketing, Site, Go To Market).
• Ability to build and lead flexible and high-reaching team members.
• Ability to influence and lead cross-functionally across various levels and departments.
• Experience and proven capability to execute and iterate rapidly.
• Strong presentation and written and oral communication skills.
• Balanced strategic and tactical thinker with strong analytical and budget management skills.

Nice-to-haves

• Experience in performance marketing.
• Strong collaborative approach and attitude.
• Excellent judgment and creative problem-solving skills.

Benefits

• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching