Nike - Beaverton, OR

posted 3 months ago

Full-time - Senior
Beaverton, OR
Leather and Allied Product Manufacturing

About the position

Become a Part of the NIKE, Inc. Team. NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Global Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete dreams real. We're hiring a transformative, energetic leader, with a passion for sport and sport-culture, and an optimistic belief in the power of technology to be our new Men's Lifestyle Director in Global Digital Marketing. We're looking for candidates who will help originate and lead a fresh and distinctive digital vision and offense that expands Nike's digital brand connections and influence across the world of Men's Lifestyle. You will need experience and confidence leading and developing talent and a track record for empathy and self-awareness without sacrificing high standards for your work and your team's. Ideal candidates are passionate about sport, youth culture and style with a deep knowledge of the tech and new-media landscape. You will need vision for how Nike can foster digital innovation, inspiration and connection, to enhance authentic engagement with the Nike Brand and product. Extensive experience in digital marketing, a proven track record of leading transformative initiatives, and a willingness to take calculated risks are essential for excelling in this role. This role leads the global digital marketing offense and team for Men's lifestyle. You will set the Men's lifestyle digital marketing vision, articulate that vision through strategic plans, and lead your team to bring it to life. You and your team will be responsible for developing & delivering breakthrough digital marketing ideas, strategic plans & campaigns that drive Nike's priority lifestyle brand concepts. You will report directly to the Sr. Director of Global Digital Marketing, Men's. You will work closely and collaboratively with many functions, including: Global Brand Management, Integrated Media, Social, Comms, Sports Marketing, Creative, and Business leads in Nike's Global organization as well as with Geography partners in North America, APLA, Greater China, and EMEA. As needed, you will manage agencies and partners to bring strategies to life.

Responsibilities

  • Lead the global digital marketing offense and team for Men's lifestyle.
  • Set the Men's lifestyle digital marketing vision and articulate it through strategic plans.
  • Develop and deliver breakthrough digital marketing ideas, strategic plans, and campaigns that drive Nike's priority lifestyle brand concepts.
  • Collaborate with various functions including Global Brand Management, Integrated Media, Social, Comms, Sports Marketing, Creative, and Business leads.
  • Manage agencies and partners to bring strategies to life.

Requirements

  • Master's degree or equivalent combination of relevant education, experience, and training.
  • 8+ years of experience in Consumer-brand Digital Marketing.
  • Proven ability as a manager and team leader.
  • Strong interpersonal and collaboration skills.
  • A profound understanding of the Gen-Z and Gen-Alpha media/tech landscape.
  • Vision for where brands should go next online, informed by media, tech & consumer knowledge.
  • A track record for developing & executing innovative digital marketing strategies across owned, earned and paid channels.
  • Strong analytical skills and proven ability to use data to drive business & marketing decisions.
  • Excellent verbal and written communication skills.
  • Ability to present new ideas, strategies and plans to small and large groups.

Nice-to-haves

  • Experience managing agencies, third-party vendors and partners.
  • Genuine passion for Nike's product and the Nike Brand.

Benefits

  • Generous total rewards package.
  • Casual work environment.
  • Diverse and inclusive culture.
  • Electric atmosphere for professional development.
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