Director, Global Digital Product Marketing

$170,000 - $180,000/Yr

Crocs - Broomfield, CO

Full-time - Senior

Broomfield, CO

1,001-5,000 employees

Leather and Allied Product Manufacturing

About the position

The Director of Global Digital Product Marketing will play a critical role in driving the digital commerce strategy for product marketing across global markets. This leader will be responsible for creating and executing digital-first marketing campaigns that enhance brand visibility, engage consumers, and drive product category sales. The ideal candidate will possess a deep understanding of digital marketing trends, consumer behavior, and product lifecycle management, as well as a passion for storytelling that resonates with diverse global audiences. As a member of the Global Digital Commerce team, the ideal candidate must thrive in a fast-paced, ever-changing environment and be comfortable with ambiguity and continuous change. In this role, the Director will utilize consumer insights, market research, and data analytics to inform product positioning, messaging, and go-to-market strategies. They will develop and lead the global digital product marketing strategy, ensuring alignment with the overall brand and business goals. Building and leading a high-performing team will be essential, fostering a culture of innovation, collaboration, and continuous learning. The Director will oversee the creation and execution of innovative digital marketing campaigns that drive product awareness, engagement, and sales across multiple categories and digital channels, including web and mobile. Staying ahead of digital marketing trends, emerging technologies, and best practices will be crucial, as will applying these insights to Crocs' product marketing initiatives. Collaboration with cross-functional teams, including Product, Marketing, and Creative, will ensure cohesive and impactful product launches, while coordinating with regional marketing teams will maintain global consistency in messaging with local market adaptations. Performance management will involve establishing KPIs and utilizing analytics to measure the success of digital marketing initiatives, making data-driven decisions to optimize performance. The Director will also manage the global digital product marketing budget, ensuring efficient allocation of resources to maximize ROI.

Responsibilities

• Utilize consumer insights, market research, and data analytics to inform product positioning, messaging, and go-to-market strategies.
• Develop and lead the global digital product marketing strategy, ensuring alignment with the overall brand and business goals.
• Build and lead a high-performing team, fostering a culture of innovation, collaboration, and continuous learning.
• Oversee the creation and execution of innovative digital marketing campaigns that drive product awareness, engagement, and sales across multiple categories and digital channels.
• Stay ahead of digital marketing trends, emerging technologies, and best practices, and apply them to Crocs' product marketing initiatives.
• Work closely with cross-functional teams including Product, Marketing, and Creative to ensure cohesive and impactful product launches.
• Coordinate with regional marketing teams to ensure global consistency in messaging while allowing for local market adaptations.
• Establish KPIs and utilize analytics to measure the success of digital marketing initiatives, making data-driven decisions to optimize performance.
• Manage the global digital product marketing budget, ensuring efficient allocation of resources to maximize ROI.

Requirements

• Bachelor's degree in business, marketing, or merchandising.
• 10+ years of experience in digital marketing, with at least 5 years in leadership roles, preferably in the consumer goods or fashion industry.
• Proven track record of developing and implementing successful global digital commerce marketing campaigns.
• Experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and data-driven decision-making.
• Exceptional leadership and team management skills, with an understanding of resourcing and providing growth opportunities for teammates.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Strong communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
• Passion for the Crocs brand and eagerness to understand the brand's values and consumer base.
• Experience working with various project management tools & communication tools.
• Excellent time management, communication, and organization skills.
• Ability to work cross-functionally, globally, and influence key stakeholders.
• Availability to travel to conferences and regional offices periodically.

Benefits

• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching