Director, Global Head of Alternatives Marketing

$170,000 - $230,000/Yr

BlackRock - New York, NY

Full-time - Senior

Remote - New York, NY

Funds, Trusts, and Other Financial Vehicles

About the position

The Global Head of Alternative Marketing at BlackRock will lead the marketing efforts for the firm's private markets, multi-alternatives, and hedge fund capabilities. This role is pivotal in enhancing BlackRock's brand identity and value proposition, overseeing digital, events, and content strategies, and driving fundraising initiatives. The successful candidate will be part of the Alpha Marketing leadership team, fostering a culture of inclusion and collaboration while ensuring the firm meets its corporate strategy and business objectives.

Responsibilities

• Develop and articulate a bold, inspiring and measurable brand strategy
• Partner with the heads of investment businesses to communicate and commercialize private markets, multi-alternatives, and hedge fund capabilities
• Work with distribution partners to enhance fundraising efforts with institutional and wealth investors
• Lead, enable and inspire a diverse, hard-working team
• Serve as a key member of Alpha Marketing's leadership team

Requirements

• 15+ years' experience in private markets ('alternatives') marketing
• Demonstrated success at a leading, global investment manager
• Deep knowledge of investment strategies and clients
• Expertise in integrated marketing tactics (web, social, etc.)
• A desire to win hearts and minds in helping clients generate alpha

Benefits

• Strong retirement plan
• Tuition reimbursement
• Comprehensive healthcare
• Support for working parents
• Flexible Time Off (FTO)