Director, Global Marketing Strategy, Disney-Pixar

$163,500 - $219,200/Yr

Disney - Glendale, CA

Full-time - Director

Glendale, CA

Motion Picture and Sound Recording Industries

About the position

The Global Marketing team at Disney Consumer Products, Games and Publishing is responsible for driving franchise relevancy, generating consumer demand, and delivering marketing programs for amplification around the world. As the Marketing Strategy lead on Disney Pixar & X-franchise programs, you will drive the development of marketing strategies to generate long-term growth for the Disney portfolio, capitalize on audience whitespace opportunities, and build go-to-market plans that maximize revenue and optimize licensee and retailer participation. A natural collaborator, you will partner closely across the global CPGP business and beyond to ensure strategies are fully aligned commercially and optimized regionally. Key partners include the Marketing Creative & Campaign team, Global Brand Commercialization, Creative, Product Development, Communications, Corporate Brand Management, and Disney Studios. Building relationships with global licensees and retailers is critical with a focus on joint strategic planning to help unlock incremental marketing support to drive the CP business. This executive reports to the VP-CPGP Marketing Strategy & Campaign Management.

Responsibilities

• Drive development of Disney Pixar and cross-franchise Consumer Products marketing strategies to build our brands, drive franchise relevancy and support audience & category growth
• Work collaboratively with the Regional CP Marketing leads to garner input and secure buy in around key strategies
• Provide insight-led briefs tied to Playbook pillars to the Marketing Creative & Campaign team
• Partner across the globe to develop holistic seasonal marketing strategies tied to consumer and business insights
• Identify new seasonal or occasion-led opportunities to drive our business and connect with key audiences in meaningful ways at a global level, and drive briefing process for Marketing Creative
• Work with global third-party partners to craft integrated marketing plans as part of larger franchise and category initiatives
• Identify and champion new ways of working with our key licensee partners in the marketing space to maximize joint value
• Identify third party partners to help scale our marketing programs, connect with new audiences and drive franchise relevancy
• Identify white space marketing and consumer opportunities, shape product and experience development and demonstrate subject matter expertise around guest demographics, specific markets, guest segments and target audiences to achieve growth goals
• Keep abreast of digital trends and develop strategies to capitalize on them to drive our brands / business
• Identify ways to evolve brand and consumer marketing across e-commerce, digital and social channels to maximize brand positioning and revenue across third-party partners
• Integrate deep marketing knowledge inclusive of social media, paid media, digital marketing, creative, analytics, data, PR and partnerships to help inform communications strategies and diagnose performance of key business areas from end to end
• Drive development of OEB plans for key programs at a global level
• Work with key partners to increase sophistication of OEB planning to fully optimize joint ecosystems and budgets
• Set campaign KPIs and own the measurement and evaluation processes in partnership with the GBC and Regional Marketing leads
• Drive the reporting process on key campaigns to champion continual improvement and maximize ROI across the business
• Manage Global marketing budget for Disney Pixar and Cross-Franchise initiatives
• Lead AOP and 5YP processes for Disney Pixar and Cross-Franchise Global team
• Lead analysis of competitor marketing and share insights back with the business
• Partner extensively with Regional Marketing teams, GBC, Marketing Center of Excellence, Creative, PD and Communications teams
• Keep abreast of industry, market-place and consumer trends that impact our marketing approach and proactively share with the broader team
• Coach and mentor direct and indirect reports within the team to support their ongoing growth and development

Requirements

• Minimum of 10 years' experience in Marketing, strategic planning or related areas of Marketing expertise
• Strong partnering and interpersonal skills, ability to work collaboratively with cross-functional peers
• Deep experience in marketing a major brand, including writing input briefs and strategic planning
• Ability to obtain and accurately interpret data from multiple sources, leveraging data to develop compelling recommendations
• Experience managing Global marketing budgets

Benefits

• Health insurance
• Childcare options
• Paid time off
• Retirement programs
• Tuition assistance
• Weekly pay