Avon Protection Systems - Cleveland, OH
posted 3 months ago
The Director of Global Marketing at Team Wendy is a pivotal role that requires collaboration with cross-functional and external partners to deliver a strong and consistent brand experience. This position is responsible for raising awareness among key audiences and fostering creativity to generate enthusiasm for the brand. The ideal candidate will identify innovative ways to leverage the brand, establishing intimacy and engendering loyalty among consumers. The Director will manage and direct the marketing and customer care departments, working closely with senior leadership to develop and implement growth strategies in both North America and international markets. In this role, the Director will provide senior leadership to the marketing, graphics, and event teams, ensuring that all members understand the objectives and are aligned with the company’s goals. The position supports growth in both B2B and B2C channels for Team Wendy products, prioritizing efforts to deliver impactful results tied to annual budgets. The Director will develop and articulate differentiated value propositions, compelling benefits, and customer outcomes, positioning Team Wendy products and services effectively in the marketplace. The Director will serve as an expert in the market, focusing on Military, Special Operations, First Responders, and Outdoor Sport Enthusiasts. This includes understanding prospect personas, market trends, opportunities, and challenges. The role involves overseeing the development of marketing and advertising communication projects, managing approved marketing budgets, and leading go-to-market efforts for new product launches. Additionally, the Director will build customer marketing expertise by generating case studies, testimonials, and other customer-driven marketing assets, while also providing leadership to the Customer Care team to ensure a best-in-class experience. Collaboration with product category management and engineering is essential to understand the roadmap and proactively plan for new product releases. The Director will also build sales enablement tools and support sales training efforts to educate the team on the Avon Protection story and go-to-market strategy.