Deckers - Goleta, CA
posted 3 months ago
At Deckers Brands, we are committed to fostering an environment where every employee can bring their authentic self to work. The Director of Global Omni Marketing/Media COE will play a pivotal role in delivering unique brand experiences across our diverse portfolio, which includes renowned brands such as UGG, HOKA, Teva, and AHNU. This position will require a creative and strategic media/marketing professional who can collaborate effectively with various regions, including China, EMEA, Japan, and North America, as well as Integrated Agency Teams to design impactful media strategies that resonate with our key consumers and communities. In this role, you will leverage consumer insights to craft differentiated global media strategies within an integrated marketing framework. Your efforts will be focused on amplifying brand messages and driving commercial success. You will work closely with regional teams to identify and influence our target consumer segments, ensuring that our marketing efforts are both effective and relevant. Additionally, you will advocate for the adoption of advanced planning and measurement tools, such as Marketing Mix Modeling and consumer activation strategies, to enhance our marketing effectiveness. A significant aspect of your responsibilities will include developing and maintaining a global reporting suite of key consumer and campaign metrics. This will involve collaborating with regional partners to create learning roadmaps and share best practices across the organization. The role requires a hands-on approach, as you will be involved in defining and deploying processes and deliverables that contribute to our overall marketing strategy. At Deckers, we celebrate diversity and are committed to creating an inclusive workplace where all employees can thrive. We believe that diverse perspectives lead to better outcomes, and we encourage applicants from all backgrounds to apply. Your impact in this role will be significant as you help shape the future of our global marketing efforts and contribute to our mission of delivering exceptional business results while positively impacting our communities.